SAN DIEGO--(EON: Enhanced Online News)--The Townsend Team, a group of seasoned marketing strategists who have worked together for years, welcomes Peregrine Semiconductor (NASDAQ: PSMI) to its growing client roster. This contract is for a complete outsourcing of Peregrine’s corporate marketing department, leveraging The Townsend Team’s unique structure of senior-level professionals.
- The Townsend Team is Peregrine’s new marketing department and provides experts in marketing strategy and planning, influencer relations, content development, graphic design, budgeting and marketing operations and more while avoiding limitations of a small, in-house staff or a junior-staffed agency.
- Initial work with Peregrine started with The Townsend Team’s BrandTrack™ workshop, a process Jackie Townsend Konstanturos created and honed throughout 30 years of launching disruptive technologies. This proven methodology helped create a unique verbal and visual brand platform for refreshing Peregrine’s brand.
- Launched today, Peregrine’s new brand commemorates the 25th anniversary of the company’s groundbreaking semiconductor technology and unveils its newest-generation technology platform.
Jackie Townsend Konstanturos, The Townsend Team’s Chief Strategist
“The Townsend Team’s favorite challenge is launching truly disruptive technologies, and Peregrine is a perfect fit. This innovative market leader has a rich, 25-year history and a lot of great stories to tell. We are thrilled to add Peregrine to our growing client roster, and we congratulate them on today’s new branding – the first of many successes we have planned.”
Dave Shepard, VP of Peregrine’s High-Performance Solutions Business Unit
“Peregrine Semiconductor has always been laser-focused on creating breakthrough RF technology offerings. Now entering a seminal growth phase, we are ready to be bold in telling Peregrine’s success story and moving markets. We have in The Townsend Team a strategic partner who mirrors Peregrine’s values for delivering the highest-performing offerings available.”
ABOUT THE TOWNSEND TEAM
The Townsend Team is a group of seasoned marketing strategists who have worked together for years. Our motto is “Marketing Transformed” because we deliver clients impactful results via a long-standing team of domain experts in all areas of marketing. Using our proprietary BrandTrack™ methodology, a proven system for creating a unique verbal and visual brand platform, we help B2B technologies, startups, higher-education institutions and life-sciences companies elevate their perceived value. Founded in 2013 by 30-year marketing veteran Jackie Townsend Konstanturos, The Townsend Team has headquarters in San Diego and an office in San Francisco, Calif. For more information, visit http://townsendteam.com.
BrandTrack is a trademark of The Townsend Team. Other company and product names are trademarks of their respective owners.