EMERYVILLE, Calif.--(EON: Enhanced Online News)--Peet’s Coffee & Tea announces its highly anticipated 2013 Holiday Blend in whole bean, ground, and for the first time ever, convenient Single Cups. Deliciously rich and full-bodied, and layered with spice, earthy sweetness and crisp citrus notes, this year’s Holiday Blend is available now in Peet’s retail and major grocery stores, and online at www.peets.com.
“the blend it takes a year to build”
Featuring beans from Indonesia, Panama, and Kenya, the big flavored holiday offering is billed as “the blend it takes a year to build,” as Peet’s started sourcing for this vintage in 2012.
“We’re really excited to deliver this year’s Holiday Blend across all brewing formats, including Single Cups,” said Doug Welsh, vice president of coffee at Peet’s Coffee & Tea. “The extra time and effort we put into creating this year’s bold roast has resulted in a great tasting, more rounded cup of coffee that combines concentrated sugars with a spicy earthiness that will suit just about every coffee lover’s palate.”
Holiday Cheer a Single Cup at a Time
Once again, single serve brewers are expected to be a hot ticket item this holiday season, as one in three Americans have one at home or at work.* The continued growth of the category has challenged coffee producers to develop a single serve cup of coffee that tastes as good as anyone’s favorite brewed coffee. Peet’s met the challenge by crafting Single Cups with the same hand-roasted whole beans used in its packaged coffee. By maintaining its legacy of sourcing superior quality beans and artisan roasting them in small batches, Peet’s developed a coffee with a taste so full-bodied and flavorful coffee lovers won’t believe it came from a single serve machine.
Where to Find Peet’s 2013 Holiday Blend & Special Holiday Discounts
- All Peet’s retail locations
- Major grocery stores, Target and Walmart nationwide that carry Peet’s
- Online at www.peets.com
$15.95 per pound/$9.99 Single Cups 10CT; special holiday discounts
- October through January 2: 20 percent off purchase of two boxes of Single Cups at Peet’s retail locations.
- October through January 31: Save $2 on Holiday Blend with purchase of any two bags of Peet’s coffee at grocery.
Peet’s Holiday Blend Gift Packages
With special gift packages priced at $25 and $250, Peet’s has just the right holiday gift for coffee lovers on everyone’s holiday list:
- Peet’s Holiday Blend Gift Package—includes a one pound bag of Holiday Blend and a festive limited edition holiday mug.
- Peet’s Ultimate Holiday Convenience Package—includes the one-touch Cuisinart single serve brewer and an array of Peet’s Single Cups including the 2013 Holiday Blend, Café Domingo® and Major Dickason’s Blend®, as well as two limited edition holiday mugs.
For more information about Peet's Holiday Blend, Single Cups and special holiday gift offerings visit www.peets.com.
*According to the Packaged Facts report, titled Single-Cup Brew Beverage Products in the U.S.
About Peet’s Coffee & Tea, Inc.
Peet’s Coffee & Tea, Inc. is the premier specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an early tea authority who later became widely recognized as the grandfather of specialty coffee in the U.S. Today, Peet’s Coffee & Tea offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high-quality and taste standards, and controlling product quality through its unique direct store delivery selling and merchandising system. Peet’s is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas. For more information about Peet’s Coffee & Tea, Inc., visit www.peets.com.