LOS ANGELES--(EON: Enhanced Online News)--GB Entertainment LLC, the company which produces, distributes, and sells advertising for the series “In Depth with Graham Bensinger,” announced today that Budweiser, GEICO, Hugo Boss, and Snickers have signed on as sponsors of the series. “In Depth with Graham Bensinger,” a weekly, multi-platform, nationally syndicated half hour sports interview series, is now reaching over 81 million households, and is available in over 71% of the U.S.
“Graham is an outstanding interviewer who always is able to deliver top notch talent and find an untapped angle which creates buzz.”
“Graham delivers content that is relevant to our target audience, and we see it as an opportunity to be associated with great content and great talent,” said Blaise D'Sylva, Vice President of Media, Sports and Entertainment Marketing at Anheuser-Busch. “Graham is an outstanding interviewer who always is able to deliver top notch talent and find an untapped angle which creates buzz.”
As part of their agreement, each sponsor has product exclusivity within their respective category, and receives various integrated branding or sponsored segments within the show, as well as 30 second commercial units in each episode. Both Budweiser and Snickers have utilized integrated clips across their social media platforms, tying back to their marketing campaigns. Collectively the series has generated over $1 Million in ad sales.
Charlie Hodges, Vice President, Business Development of GB Entertainment, said, “We're very fortunate and proud to have had tremendous corporate sponsorship in helping grow the series to where we are in season four.”
For more information and to check your local listings, visit www.GrahamBensinger.com
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About In Depth with Graham Bensinger
“In Depth with Graham Bensinger” is a weekly multi-platform sports interview series (television, online, mobile) in its fourth season which reaches approximately 82 million households or 71% of the United States through national over-the-air syndication and regional sports television networks across the U.S. through Yahoo! Sports, and through international television on Rogers Sportsnet in Canada and on Setanta Sports in Australia, Africa, Europe and Asia. The show travels the world featuring one-on-one interviews with top sports figures.