SAN FRANCISCO--(EON: Enhanced Online News)--Ubisoft, in partnership with the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD), today announced the Just Dance School Program has expanded to include 30 additional schools nationwide. Launched in the fall of 2012, the Just Dance School Program works with PE teachers from elementary, middle and high schools across the U.S. to integrate Just Dance active video games—including the recently launched Just Dance® 2014—into their existing curricula. The Just Dance lesson plans follow AAHPERD’s National Standards for Physical Education.
“Technology is increasingly integrated into schools as an education tool, and video games are no exception”
The expanded program will aim to increase fitness levels, get students excited about staying active and encourage the social cooperative attributes of the game. Teachers will be equipped with consoles, a suite of Just Dance games and lesson plans including tips on how to integrate into their existing curriculum.
“Technology is increasingly integrated into schools as an education tool, and video games are no exception,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “Just Dance provides a fun and interactive way to stay fit and healthy, and it’s our hope that participating schools will continue to benefit from the Just Dance School Program.”
In 2012, more than 1,200 students from 16 states participated in the Just Dance Pilot School Program. Teachers monitored the impact the games had on enthusiasm levels, participation rates, heart rate, and more. Key findings included:
- On average, students reached 56 minutes of moderate-to-vigorous physical activity (MVPA) using Just Dance (during 90-minute class periods)
- 96.8 percent of teachers believe that Just Dance has the potential to improve fitness levels of their students
- 93.5 percent of the teachers plan to continue using Just Dance as part of their curricula
- More than 90 percent of the students in the pilot “liked” or “strongly liked” the game
“The data demonstrates that Just Dance is a positive intervention towards students achieving moderate to vigorous physical activity,” said Andrew Mead, the AAHPERD Program Manager who helped lead the pilot.
“Integrating Just Dance into our physical education program has been an incredibly fun experience for everyone,” said Jessica Shawley, AAHPERD/NASPE National Middle School Physical Education Teacher of the Year from Moscow Middle School, Moscow, ID. “No matter the student’s or teacher’s skill level, all could participate at their level and get better each time.”
For inquiries, list of participating schools or more information please contact: JustDancePilot@ubisoft.com.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 29 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2012-13 fiscal year Ubisoft generated sales of €1,256 million. To learn more, please visit: www.ubisoftgroup.com.
About Just Dance
Just Dance is the world’s No. 1 dance game franchise. With over 42 million units sold to date worldwide, the game has become a cultural phenomenon recently winning the Nickelodeon Kids’ Choice Awards for “Favorite Video Game” and the Teen Choice Award for “Choice Video Game.”
About the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD)
The vision of AAHPERD is “Healthy People – Physically Educated and Physically Active!” Headquartered in Reston, VA, 25 miles west of Washington, DC, AAHPERD is the largest organization of professionals involved in physical education, physical activity, dance, school health and sport—all specialties related to achieving an active, healthy lifestyle. Founded in 1885, its mission is to advance professional practice and promote research related to health and physical education, physical activity, dance and sport by providing its members with a comprehensive and coordinated array of resources, support and programs to help practitioners improve their skills to further the health and well-being of the American public. For more information, visit www.aahperd.org.
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