NEW YORK--(EON: Enhanced Online News)--Barnes & Noble, Inc. (NYSE:BKS), one of the nation’s largest booksellers and the leading retailer of content, digital media and educational products, today announced that Barnes & Noble stores nationwide will host a free Diary of a Wimpy Kid: Hard Luck release party on Tuesday, November 5.
“Booksellers are already planning ways to enhance the parties with additional luck-themed activities, from card readers and fortune tellers to family-themed card and board games.”
The luck-themed party celebrates book 8 in the bestselling series, in which “Wimpy Kid” Greg Heffley finds himself going through a losing streak. His best friend, Rowley Jefferson, has ditched him, and finding new friends in middle school is proving to be a tough task. Greg decides to turn his decisions over to chance, leaving readers to discover whether or not a roll of the dice will turn things around.
Party-goers will try their luck at “Wimpy Bingo,” compete for prizes in trivia contests, pose as the Wimpy Kid himself in a photo op station, receive collectible Wimpy Kid bracelets and posters, color Wimpy Kid book covers, enjoy refreshments and more.
“Our booksellers and customers love the Diary of a Wimpy Kid series, and our stores are excited to host celebrations to launch this new book in the series,” said Sarah DiFrancesco, Vice President, Business Development for Barnes & Noble. “Booksellers are already planning ways to enhance the parties with additional luck-themed activities, from card readers and fortune tellers to family-themed card and board games.”
The fun will continue at the NOOK® counter as digital experts demonstrate Wimpy Kid NOOK Books®, audiobooks and videos on the critically acclaimed NOOK® HD+, packed with pixels to deliver text, graphics and video with stunning HD clarity. Stores with larger NOOK Boutiques™ will utilize their NOOK counter as a “digital divination station,” entertaining attendees with readings from the popular “Fortune Cookie” and “Magic 8-Ball” apps.
In addition, booksellers are planning fun food offerings, from vivid lime-green sugar cookies to bite-size cubes of Swiss cheese. (Adults are invited to ask their children about the importance of cheese in the Wimpy Kid story).
The Diary of a Wimpy Kid: Hard Luck release party event is free and open to the public. For further details, contact any Barnes & Noble store, or visit the Barnes & Noble Store Locator.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 674 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 692 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.