FORT WORTH, Texas--(EON: Enhanced Online News)--Think Finance, a leading developer of online financial products that bridge the gap between payday loans and credit cards, today announced the launch of its first-ever national ad campaign to promote RISE, a new installment loan priced significantly less than current market alternatives.
“This ad campaign reflects the goal of the product to inspire everyday Americans to take steps toward overcoming their financial challenges and building toward a better financial future.”
Titled “Comeback,” the campaign kicks off on October 28, 2013 with a television commercial featuring the inspirational running scene from the 1979 film “Rocky II,” culminating with Rocky Balboa’s triumphant climb up the 72 steps of the Philadelphia Museum of Art.
“We felt that the comeback story of Rocky II perfectly captured the financial comeback we want to help people achieve with RISE,” said Ken Rees, CEO of Think Finance. “Just like getting back into physical shape, managing a budget in today’s world takes real discipline, persistence and the encouragement of those around you. RISE gives Americans the ability to manage immediate financial needs and succeed in the long term.”
In addition to the iconic scene from “Rocky II”, the campaign includes a series of commercials illustrating everyday Americans starting their financial comebacks with RISE. Set in black and white to the recognizable “Gonna Fly Now” music from Rocky’s famous run, the ads continue the theme of perseverance and long term reward with the featured characters jogging toward their goals in a real-life, practical setting.
“RISE is a completely fresh approach to short-term credit, providing a responsible, transparent and innovative way for borrowers to meet their emergency credit needs,” said Kevin Dahlstrom, Chief Marketing Officer, Think Finance. “This ad campaign reflects the goal of the product to inspire everyday Americans to take steps toward overcoming their financial challenges and building toward a better financial future.”
RISE has rates that start at a third less than payday loans and drop to as low as 36 percent over time with positive payment history. With RISE, customers can design their own loans, empowering them to customize a variety of elements such as how many payments they want to make, how much each payment will cost, how long they’ll take to pay the loan back and the first repayment date.
For more information, visit www.risecredit.com.
About Think Finance
Think Finance develops online financial products that bridge the gap between payday loans and credit cards. Using our technology and analytics platform, Think Finance and the lenders we work with have provided over $3.5 billion in credit to 1.5 million consumers in the U.S. and abroad and have saved customers over $1 billion compared to payday loans. Think Finance is privately held and is backed by some of Silicon Valley's most respected venture capital firms including Sequoia Capital and Technology Crossover Ventures. The company was recently named No. 2 on Forbes' America's Most Promising Companies list. Learn more at www.ThinkFinance.com