America’s Largest Swimming Pool Retailer Set for Rebound

With 19 Stores in New England, NAMCO Has Big Plans for 2014 Pool Season

MANCHESTER, Conn.--()--NAMCO, which began as a small, family-run company and is now America’s largest dealer of swimming pools and game room gear, today announced it is rebounding out of bankruptcy and setting in motion a new campaign to highlight its customer service in time for the 2014 pool season which begins in February.

“We have used the last few months since the filing to do a lot of internal review and brainstorming; we know we had our challenges with maintaining quality customer service”

For decades the low price leader in the New England market, NAMCO executives promise with their new campaign to maintain that top value spot while boosting its customer service, delivery and performance. One initiative to be detailed in early 2014 will be the “Speed to Swim” program, which will provide guarantees to the customers for quick installation of pools.

“For over 50 years we’ve offered our customers quality outdoor and indoor home entertainment products at reasonable prices, helping them enjoy family activities and affordable stay-at-home-vacations,” said Mark Scott, CEO of NAMCO. “With the bankruptcy filing and a reorganization behind us, we aim to keep our leadership position and make the customer experience and bond even better.”

“We have used the last few months since the filing to do a lot of internal review and brainstorming; we know we had our challenges with maintaining quality customer service,” added Scott. “We also know we can and will do better and we have a plan to make that happen.”

In 2013, NAMCO offered a range of products and outfitting services to area homes, including above ground pools, patio furniture, pool toys and chemicals, billiard tables, card tables and Ping-Pong gear. Next year, the pool and patio superstore not only promises a greater focus on customer service; it also promises to become a premier supporter of backyard recreation by offering a wider assortment of merchandise at lower prices—both in its stores and on its website.

In addition, the company plans a special partnership with Halloween Express for the 2013 Halloween season, and will have Halloween costumes and merchandise in six NAMCO locations. After Halloween, 12 of the 19 east coast stores will close until February 2014. The 12 stores taking short, off-season hiatuses as of the first week in November 2013 include: Enfield; Nashua; Leominster; Manchester; Hanover; Albany; Westbrook; Rocky Hill; Orange; Auburn; Springfield; and Danbury. Employees affected by the off-season closings will be offered positions in other stores, while affected customers will be informed that their preferred NAMCO locations will reopen with new, special deals and top-tier customer service.

“We will be communicating with our area customers in each location,” said Scott, “making sure they know we will be back for the new season with new energy, new customer-friendly plans and our traditional low-price value. Additionally, we will make sure they know that seven NAMCO locations will remain open during the off-season, and that all of their swimming pool, game room and indoor recreational needs can and will be met,” Scott added.

The seven stores remaining open throughout the winter include: Manchester and Southington, CT; Salem, NH; North Attleboro, Peabody and Seekonk, MA; and Wappingers Falls, NY.

NAMCO operates from a 200,000 square foot distribution center in Manchester, CT, and is a member in good standing with the Association of Pool & Spa Professionals (APSP).

Contacts

Northwind Strategies
Autumn Gould, 617-338-6601
autumn@northwindstrategies.com

Website

Release Summary

NAMCO today announced it is rebounding out of bankruptcy and setting in motion a new campaign to highlight its customer service in time for the 2014 pool season which begins in February.