LOS ANGELES--(EON: Enhanced Online News)--MiTú (http://mituinc.com), the fastest-growing Hispanic multi-channel network, announced today that it has launched a male focused channel: MACHO. MACHO will be anchored by the performance-based, comedy variety series El Show with Chuey Martinez, and feature an eclectic mix of guy-friendly content, including some of the most talked about YouTube talent.
“We were so excited to welcome MiTú and Chuey to YouTube Space for one incredible week, collaborating with some of the funniest YouTube stars we know. Everyone had a great time and we look forward to seeing the show launch”
MACHO’S programming will be offered in English and speaks to general market audiences looking for culturally relevant content with new Latino talent at the helm, ranging from sketch to stand-up comedy, horror to animation, and more.
Executive Produced by Doug Greiff, Beatriz Acevedo, Lisa Hackner, and KIIS FM radio personality Chuey Martinez, El Show with Chuey Martinez was taped in front of a live audience at the YouTube Space LA, a 41,000 Sq ft creative facility run by YouTube’s in-house experts from the Next Lab.
The first of 10 episodes, “Know Your Peeps?” is a comedic game-show sketch featuring YouTube stars: DeStorm, The Fu Brothers, Eric Schwartz, and a host of other colorful characters. All episodes are hosted by Chuey Martinez, who brings his comedic ‘can-do’ attitude and larger-than-life urban ‘every guy’ qualities to viewers. Other noted web celebrities featured this season include Tory Belecci, Hannah Hart, Charo, the cast of Machinima’s Mortal Kombat, and The Janoskians, among many others.
“Our idea behind El Show was to create an outrageous and unpredictable tune-in experience and breakout format that showcases and celebrates a cross section of popular web based talent. We see El Show as the ultimate collaborative experiment and cultural connector, where YouTube stars from all walks of life can come together, showcase their diverse talents and skills, and be exposed to our exploding, dynamic Latino-friendly audience,” said Doug Greiff, MiTu’s Co-Founder and Chief Creative Officer.”
“We were so excited to welcome MiTú and Chuey to YouTube Space for one incredible week, collaborating with some of the funniest YouTube stars we know. Everyone had a great time and we look forward to seeing the show launch,” said Liam Collins, Head of the YouTube Space LA.
MiTú Network is leading the way in providing culturally relevant digital content to the fastest growing powerhouse market: U.S. Hispanics. Led by Latino TV industry veterans Doug Greiff, Beatriz Acevedo, and Roy Burstin, MiTú Network launched in the spring of 2012 and is the largest and fastest growing Latino focused multi-channel network on YouTube. In less than 18 months, it has grown to more than 47 million global unique viewers consuming over 150 million monthly video views and driving nearly 9M hours of engagement per month (YouTube Analytics, Oct 2013).
MiTú Network is backed by The Chernin Group LLC (TCG), along with other investors including: Allen DeBevoise, Chairman, CEO and Co-founder of Machinima; Advancit Capital, a venture capital firm founded by Shari Redstone and Jason Ostheimer; Quincy Smith of the internet and media focused merchant bank Code Advisors, and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
Other shows to air during MACHO’s launch will include: Tales of Provencia, a twisted, fantasy-based action figure series, and El Porvenir, a chilling mystery horror series set in a small Mexican town.
MiTú, the 100% Latino lifestyle network, is dedicated to presenting high-quality programming for today’s connected global Latino audiences in English, Spanish and Portuguese. The network features everyday people and experts in their fields producing content around their particular passion points, distributed worldwide through a variety of digital distribution platforms enabling an ultra-targeted environment for advertisers and brand integrations. For more information, please visit http://www.mituinc.com
“El Show with Chuey Martinez”: http://epoxy.tv/v/Wd7PO