LAS VEGAS--(EON: Enhanced Online News)--The rapid proliferation of mobile devices and the ever-connected job seeker has created new opportunities and challenges for recruiters. Mobile is predicted to surpass desktop and laptop computers as the primary way people access the web by 20151, and the number of workers searching for jobs via mobile devices has skyrocketed from 2.3 million to 9.3 million in the last year2. The need to quantify, understand and adapt to the mobile candidate has never been greater.
“Recent research estimates that only 20-30% of Fortune 500 companies currently offer mobile-friendly career sites and portals”
Today, Simply Hired® released a new study that details how people are using mobile devices in their job search. The analysis crunches data on more than 30 million job seekers to deliver new insight into how and why people are using mobile devices as compared to traditional online job search. The data paints a new picture of the mobile candidate as a highly engaged job seeker with unique needs and behaviors, and indicates areas where recruiters must evolve in order to keep up.
“Recent research estimates that only 20-30% of Fortune 500 companies currently offer mobile-friendly career sites and portals,” said James Beriker, president and CEO of Simply Hired. “Recruiters must figure out how to serve the mobile user or risk losing out on a massive pool of candidates. Our goal with this new research is to offer a data-driven picture of the mobile candidate in order to help recruiters reach these on-the-go candidates as effectively and efficiently as possible.”
Key finding: The mobile audience is universal
Simply Hired found that 30% of its job search traffic came from mobile devices. They expect this number to climb to 50% by the end of 2015, with usage spread across platforms and job categories.
- Mobile candidates come from all platforms: Users primarily use Android (44%), with iOS (29%) and Windows (26%) following closely behind. Additionally, 75% of all job clicks came from mobile phones and 25% came from their tablet.
- Mobile isn't just for the millennial generation and tech geeks: The #1 most active category for mobile job search was office and administrative (14% of clicks from mobile), followed by healthcare practitioners (13% of clicks from mobile).
- Position matters more on mobile: Mobile users are more likely to click on the top 3 search results compared to desktop users (35% to 25%).
Key finding: Mobile users are serious, not snacking
Data from Simply Hired revealed that mobile candidates are not just killing time or 'snacking' on opportunities, but more engaged than the average desktop candidate when it comes to spending time with job listings.
- Mobile users stay longer and interact more: Mobile users are 30% more likely to have a second session in the same month. They click on 60% more job postings and they spend longer looking at those jobs (+27%). They also spend 25% more time on the site and view more jobs (+25%).
Key finding: Job seekers switch from mobile to desktop when it is time to dig deeper
The Simply Hired study found that job seekers use both mobile and desktop - but at different times, for different reasons. While behavior differs by channel, recruiters need to deliver a consistent experience to most effectively support candidates.
- Job seekers turn to different channels at different times: Mobile job search peaks on Monday (18%) and hits a low point on Saturday (10%). The primetime for mobile job search is between 8 and 9 p.m. compared to 11:30 a.m. for desktop.
- Mobile users more likely to switch to desktop to investigate: The study shows that mobile users revisit the same job 60% more than desktop users. When mobile users revisit the job for the second time, they are more likely to view it using a desktop.
The data is based on job seeker activity on simplyhired.com, which sees more than 30 million unique monthly visitors. Data was collected between August 1 and August 30, 2013.
About Simply Hired
Simply Hired®, a technology company based in Sunnyvale, California, operates job search engines in 24 countries and 12 languages. With more than 30 million unique visitors per month, the company provides job seekers access to over 8 million job openings across all job categories and industries, reaching job seekers on the web, social networks, mobile devices, email, and via thousands of partner sites including LinkedIn, The Washington Post, and Bloomberg Businessweek. With its Sponsored Jobs offering, Simply Hired enables employers to efficiently and cost-effectively reach candidates searching for jobs through its full-service and self-service pay-per-click (PPC) job advertising solutions. Simply Hired was founded in 2005, has offices in Sunnyvale, Los Angeles, New York and Toronto, and is privately held with funding from Foundation Capital and IDG Ventures. For more information, visit www.simplyhired.com.
1. IDC Worldwide New Media Market Model (NMMM), October 2012
2. comScore Mobile Metrix 2.0, Career Services and Development – Job Search, March 2013