ST. PETERSBURG, Fla.--(EON: Enhanced Online News)--Catalina Health®, a leading provider of personalized patient management solutions, announced today it will complete installation of all Safeway pharmacies into its retail pharmacy network at the end of November. The addition of this new, strategic partner helps the company further realize its objective of helping partners deliver unprecedented performance and ensuring healthier outcomes for health consumers. Bringing Safeway pharmacies into the fold enables Catalina Health® to further build upon the strong retail pharmacy foundation already in place and maintain the healthy year over year network Rx growth it has come to enjoy.
“The Safeway philosophy aligns completely with our strategic vision and objectives of providing health consumers with the coordinated support they want and need to manage their health and wellness. We look forward to a long and productive relationship with the Safeway team.”
Leveraging 17 years of expertise designing pharmacy-based programs, Catalina Health® develops and delivers relevant treatment-related messages to more than 130 million patients each year. Precise, transaction-level insights are used to develop targeted, educational programs that help individuals effectively navigate the Health Consumer Journey®.
“We are extremely pleased to welcome Safeway to the Catalina Health® network,” said Mark Doerr, Senior Vice President, Retail Services, of Catalina Health®. “The Safeway philosophy aligns completely with our strategic vision and objectives of providing health consumers with the coordinated support they want and need to manage their health and wellness. We look forward to a long and productive relationship with the Safeway team.”
Safeway will be utilizing Catalina Health® pharmacy programs to disseminate information to their customers to encourage prescription medication adherence and compliance and advocate healthy lifestyles.
“The Catalina Health® program is a wonderful complement to our existing pharmacy services,” said Darren Singer, Senior Vice President, Safeway. “Educating our patients on the importance of taking their medication and making them aware of our preventative patient-care and health services fits right in with Safeway’s strategy of becoming a health and wellness destination. We are excited to be partnering with Catalina Health®.”
About Catalina Health®
Catalina Health® is committed to helping our partners deliver unprecedented performance and healthier outcomes for their health consumers. Our proprietary platforms enable the delivery of the right message to the right audience, at critical touch points – the pharmacy point-of-care and directly in physician offices. Only Catalina Health® has insight into the evolving prescription histories of over 130 million health consumers. We use this precise transaction-level insight to help clients develop customized, measureable, treatment-related messages that can incite healthier patient outcomes.
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,415 stores in the United States and 223 stores in western Canada and had annual sales of $44.2 billion in 2012. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.