TAOS, N.M.--(EON: Enhanced Online News)--On November 5, PrettyCoolWoman.com will release its first line of temperature regulating fashion apparel that helps control or eliminate hot flashes. First orders will be accepted via PrettyCool Woman's crowd-funding campaign on IndieGoGo and via the PrettyCoolWoman.com web site.
“We seem to be the first company to focus on the needs of middle-aged women entering menopause. I think it took an insider to bridge fashion and function successfully.”
"Our first products are the CoolingTank and the CoolingTunic," says company President and co-founder Debra J. Solomon, M.D. "I wanted something to maximize temperature regulation while integrating into both professional and casual wardrobes without sacrificing style."
"'Physician, heal thyself' applies in my case," says Solomon. "As I entered menopause, I found myself in a grossly underserved market. For hot flashes, I found the same advice everywhere – carry a fan, avoid spicy food, wear layers, etc. A professional woman can't be pulling out a fan or stripping layers in a meeting. Meanwhile, Big Pharma is trying to medicalize hot flashes with re-packaged anti-depressants. I don't think most women want to go that route. I don't, especially with a chemical-free alternative."
Over 15 million women have menopause-related hot flashes at any one time in the U.S. alone. Mature women at the top of their careers are important producers in our society. They don't want hot flashes and night sweats affecting their comfort, mental focus, sleep, mood and appearance. More than mere distraction, hot flashes can impact on career, relationships, health and safety. Says Solomon, "Wearing our tanks and tunics day and night eliminated my discomfort. Our testers report life-changing results as well. This is a simple, safe and effective solution that will diminish or eliminate hot flashes for most women without complications or medication side effects."
The garments incorporate advanced Phase Change Materials developed for NASA space suits, along with advanced wicking. It's in firefighting gear, some high performance athletic wear and even shipping materials. But, says Solomon, "We seem to be the first company to focus on the needs of middle-aged women entering menopause. I think it took an insider to bridge fashion and function successfully."
For full IndieGoGo campaign info and orders: igg.me/at/prettycoolwoman. The campaign will available Nov 5 through December 5, after which orders can be submitted directly to the company's web site or on Amazon.com.
For more in-depth information about PrettyCoolWoman.com products or business model, or interviews with Dr. Solomon, please visit the web site or contact the company at 575-779-2380, or firstname.lastname@example.org.