AVON, Ohio--(EON: Enhanced Online News)--Jenne, Inc., a leading value-added distributor of business telephony, audio and video conferencing, unified communications, data networking and IT security products, is introducing a new marketing portal for resellers designed to help them generate leads and market their business professionally to end-user customers. Jenne Marketing Pro (JMP) is an online marketing portal featuring emails, direct mailers, pURL campaigns and more. It will be available to all Jenne resellers on October 28, 2013.
“For many years, resellers were able to keep a pipeline of projects flowing without having to engage in marketing activities”
Working with and on behalf of the manufacturers whose products Jenne distributes, Jenne has created turnkey marketing campaigns which resellers can quickly and easily customize with their logo and contact information. Data lists can be uploaded into JMP or a reseller can choose to shop for and purchase a list through the portal. Once a reseller has customized the campaign, they can proceed to checkout and the campaign is executed on their behalf. Reports are accessible by the reseller in real-time so they can check the status of their campaign, including open rates and click-throughs for email and pURL campaigns.
In additional to traditional direct mail and email campaigns, JMP offers pURL campaigns. A pURL campaign is a personalized URL used in conjunction with a direct mailer which presents a customer or prospect with a highly customized and targeted campaign. Not only is the direct mailer personalized, but the call-to-action incentive drives the prospect to a web address, which also is personalized with the prospect’s name.
pURL campaigns are highly effective and have been demonstrated to boost response rates on average 10-20 percent. Each pURL campaign offered by Jenne on behalf of its manufacturer partners includes:
- A personalized landing page
- A personalized postcard
- One personalized URL per prospect for the uploaded list
- Three unique personalized email messages
Through JMP, resellers have the ability to offer an incentive that will help drive a higher response rate. Incentives offered are electronic gift cards in various denominations can be purchased.
“For many years, resellers were able to keep a pipeline of projects flowing without having to engage in marketing activities,” said Dean Jenne, executive vice president of sales and marketing, Jenne, Inc. “With a challenging economy and application selling, all that changed. Today, resellers need to be actively engaged in marketing their business to create brand image and presence, and to generate leads that convert into business. That’s why Jenne has taken the lead in creating Jenne Marketing Pro, which we are providing to all resellers who do business with Jenne. It is an example of one more true value- added service that Jenne provides to help our customers succeed in this competitive environment.”
Resellers who are interested in learning more about Jenne Marketing Pro may attend a free webinar on November 7, 2013 at 11 a.m. ET conducted by Susan Elder, director of marketing. She will provide a live demonstration of the capabilities and features of Jenne Marketing Pro and highlight some of the campaigns available for resellers to customize and execute through the portal. A drawing will take place at the end of the webinar for a free pURL campaign, which includes a $100 gift card to be used by the reseller as an end-user incentive. Resellers may register for the webinar via the Jenne web site at: https://www.eventbuilder.com/encounter/landingpage.asp?landingpageid=12
Platinum Sponsors of Jenne Marketing Pro include: Avaya, Aastra, Extreme Networks, GN Netcom/Jabra, LifeSize and Panasonic Business Telephone Systems and Panasonic Security. Plantronics is a Gold Sponsor. Numerous campaigns, including email and pURL campaigns, approved by these manufacturers, are available through Jenne Marketing Pro. New campaigns will be added on an on-going basis.
About Jenne, Inc.
Jenne, Inc., headquartered in Avon, Ohio, is a leading value-added distributor of business telephony, data, audio and video conferencing, and security technology products, including equipment and software for the Enterprise and SMB markets. Since the company’s founding in 1986, Jenne is committed to providing value added resellers with a broad product selection, competitive pricing, on-time accurate delivery, outstanding technical support plus ongoing sales and technical training at our own Jenne University. Jenne’s strategic alliances insure its continuing ability to meet the resellers’ growing needs. More than 150 major manufacturers partner with Jenne including Avaya, Aastra, ADTRAN, ClearOne, Digium, Extreme Networks, Jabra, Konftel, Lifesize, Logitech, Panasonic, Plantronics and Yealink. Jenne is dedicated to tracking emerging technologies, offering fresh solutions, new equipment and related applications, accredited training and certification to better serve dealers and resellers.