BOSTON--(EON: Enhanced Online News)--Visible Measures, the real-time video content marketing platform of choice, today announced that it is opening up its proven choice-based video model and platform to publishers. This move will help publishers deliver more engaging online video marketing campaigns for their brand clients, enabling them to maximize desired marketing results and access superior consumer engagement metrics. It will also empower publishers to generate greater video revenue at a time when an increasing number of brands rely heavily on content marketing strategies to reach the most sought after consumers.
“Choice-based video simply delivers a higher-quality experience for consumers, allowing them to share and talk about the branded content ads online”
“Ad Formats and buzz words may come and go, but we are focused on using our data to identify which ones deliver the most value and revenue to our publisher partners,” said Aaron Kutylo, vice president, Publisher Solutions for Visible Measures. “Publishers will generate more revenue and user engagement from their video efforts while their brand clients are able to more effectively tell their brand story - achieving higher ROI based on the stronger brand lift and earned media generated from their campaign investments.”
Today, many publishers run display and pre-roll video campaigns for brand clients. By integrating choice-based ad formats, publisher partners can enhance consumer engagement and enable social sharing opportunities which drives powerful earned media, which is quickly becoming an expectation of the most innovative brands in the world. Publishers can leverage Visible Measures’ Choice Enablement Program to deliver user-initiated in-stream as well as promoted video, or “in-content” ad placement.
Innovative publishers such as Forbes, Conde Nast, The Business Journals, WordPress.com and BlogHer partner with Visible Measures to generate new, premium inventory. Along with major brands and agencies, these leading publishers understand that consumers are now in control of how they consume advertising and content by choosing to view and share video ads on YouTube, Vine, Instagram and other social platforms. In 2012 alone, consumers watched branded video 5.1 billion times, which is nearly twice the amount of the three previous years combined.*
To date, Visible Measures has worked on 14,000+ campaigns from over 500 global brands that have experienced spikes in consumer engagement and earned media by using choice-based video to drive results. Unlike comparable online video networks, Visible Measures puts the consumers in control by letting them choose the video content they wish to watch.
“Choice-based video simply delivers a higher-quality experience for consumers, allowing them to share and talk about the branded content ads online,” said Kutylo. “This leads to dramatic spikes in highly coveted earned media and social buzz, turning previously passive consumers into brand advocates.”
For more information on Visible Measures Choice Enablement Program, please go to www.visiblemeasures.com
About Visible Measures
Visible Measures is the real-time video content marketing platform of choice. Global brands rely on Visible Measures to engage audiences with relevant content across channels and devices. Visible Measures predictably maximizes desired marketing results through its broadly embedded technology and the world’s most comprehensive data footprint.
*Source: Visible Measures 2012 Branded Video Annual Report