NEW YORK--(EON: Enhanced Online News)--Chase Design Group has once again demonstrated its excellence in brand and package design with two recent honors from the Pentawards, the only international competition dedicated exclusively to package design.
“We strive to create emotional connections with consumers through design and are thrilled to have our work recognized by an esteemed jury of packaging designers and marketers who understand that creating these connections is the result of sound strategic thinking and inspired creativity.”
"We strive to create emotional connections with consumers through design and are thrilled to have our work recognized by an esteemed jury of packaging designers and marketers who understand that creating these connections is the result of sound strategic thinking and inspired creativity." – Clark Goolsby, Creative Director
Although Mr. Clean has been in our homes since 1957, his significance as a brand icon has slowly been forgotten. We seized the opportunity to leverage his strength as an iconic character and restore meaning to his presence. In partnership with P&G, we created a packaging and identity system that heroes Mr. Clean and gives him a distinct tone of voice. A bold color palette, simplified graphic language and a unified design system create standout at shelf.
Chase was engaged by Greg Steltenpohl (former Odwalla founder) to design branding and packaging for his new line of fresh juices and nut milks. Named for Califia, the goddess of abundance, Califia Farms evokes the “made in California” attitude of the products. The new label designs and signature bottle shapes balance the nostalgia of vintage milk bottle labels with the shelf impact needed for modern packaging communication.
About the Pentawards
Pentawards is the only worldwide competition dedicated to packaging design in all its forms. For more information on the Pentawards, visit www.pentawards.org. TASCHEN, the famous art and design book publisher will feature the 2013 winners in the third volume on the Pentawards in Autumn 2014. For more information, visit www.taschen.com.
About Chase Design Group
Chase Design Group is a creative agency dedicated to achieving client success through innovative strategy and breakthrough design. Our award-winning work spans research, brand strategy, corporate and product identity design, packaging and retail environments. We craft effective solutions that are compelling to the end consumer and produce tangible results. We think that's what great design is all about. www.chasedesigngroup.com.