PHILADELPHIA--(EON: Enhanced Online News)--Artisan Mobile, creator of the industry’s first Mobile Experience Management (MEM) platform, today announced that Rue La La, a leading private sale shopping destination, has signed on as a customer for Artisan® Optimize. Rue La La selected Artisan because of its native app A/B testing capabilities and the ability of the technology to support frequent application updates driven by clear consumer usage data.
“We are excited to be working with Artisan Optimize to directly impact the results of our mobile app”
With hundreds of thousands of Members active on its mobile channel, Rue La La’s app consistently engages users, regardless of time or place, granting immediate access and seamless shopping experiences. Recent programs with Rue La La succeeded in capitalizing on user traffic, increasing conversion rates by up to 40%.
"We are excited to be working with Artisan Optimize to directly impact the results of our mobile app," said Gerry McGoldrick, VP, Marketing, Rue La La. "Through their technology we are learning what drives conversions and, more importantly, we are able to make changes quickly and easily to keep consumers engaged."
Artisan Optimize is the first solution to enable real-time A/B testing of existing native mobile applications without the need to write code or submit changes to an app store. Customers can design tests using Artisan's intuitive user interface, see side-by-side comparisons of how different app versions perform, and push out permanent updates to users without resubmitting to an app store. Artisan Optimize is also capable of A/B testing more complex areas such as navigation schemes, workflows, and business logic.
"Just like we’ve seen with websites, small changes can make a big difference in results when it comes to mobile apps," said Bob Moul, CEO, Artisan. "With Artisan Optimize, we’re taking the guesswork out of evaluating app design and performance, giving our customers deep insights into user behavior and the ability to rapidly iterate designs to drive maximum results."
Artisan Optimize is the first of several products on the Artisan MEM Platform. Additional products on the platform include:
- Artisan Analyze: Gain deep insights into user behavior and app usage without coding
- Artisan Personalize: Segment and target audiences with personalized app experiences
For more information on Artisan's technology and the company, please visit www.useartisan.com.
About Rue La La
Rue La La, a lifestyle online shopping destination, provides its Members with access to curated boutiques of coveted designer offerings at private sale prices. Each day, Rue La La Members discover the most desired men’s, women’s and children’s apparel and accessories; home décor and accents; and exclusive destinations and experiences. Rue La La’s engaging approach to retail has brought theatre and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Most recently, Rue La La was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily.
Artisan is the creator of the industry's first Mobile Experience Management platform. Artisan significantly accelerates the path to user engagement and creates new opportunities for business growth. By bringing the capabilities of online Customer Experience Management and Web Marketing Optimization to the mobile app world, Artisan helps organizations drive mobile adoption, retention, conversion, and revenue. Artisan is venture-backed by FirstMark Capital and is proudly located in Old City Philadelphia.