WALTHAM, Mass.--(EON: Enhanced Online News)--Alegeus Technologies, the market leader in healthcare and benefit payments, today announced expanded marketing support for clients, including the launch of the Alegeus Technologies Marketing Portal. Designed to enhance client marketing efforts to employers and participants, the expanded marketing toolkit and self-service marketing portal aim to increase participant enrollment in tax-advantaged benefit accounts and support client efforts to win new employer customers.
“The expanded marketing toolkit and new self-service portal has been launched to our clients for several weeks now, and feedback so far has been overwhelmingly positive. When the dust settles on open enrollment this year, we expect to see a measurable impact.”
The marketing toolkit and portal are available to all Alegeus clients that are using the WealthCare solution suite to administer tax-advantaged benefit accounts (such as FSAs, HSAs, HRAs, dependent care and commuter accounts). The toolkit contains a robust library of more than 150 marketing assets – including written content, templates and turnkey marketing materials, as well as marketing tips and best practices. Materials and content spotlight all major tax-advantaged account types and platform features – providing education and support to encourage enrollment, welcome new participants and employer groups, and optimize ongoing account utilization. The wide array of content and formats gives clients the ultimate flexibility to leverage when, where and how they see fit.
All marketing assets are made accessible to clients through a convenient, self-service marketing portal designed to enable “on-the-fly” customization of marketing materials, and flexible deployment options – including the ability to download high resolution PDFs and native art files, as well as the option to order printed materials “on-demand” directly through the site. Without requiring any graphic expertise or art applications, clients can easily add their logo, alter the color scheme to match their brand palette, and make edits to graphics, images and text. All marketing content is fully customizable, giving clients complete control over message, branding and content.
Examples of the range of topics covered by the new Alegeus marketing toolkit include:
Employer-focused content, such as:
- Why offer tax-advantaged account types
- Differentiation for accounts managed on the Alegeus platform
- Welcome kits/new employer on-boarding materials
- Tips/best practices for marketing tax-advantaged accounts to employees
Participant-focused content, such as:
- Introduction to tax-advantaged account types
- Decision-support tools and resources to compare and evaluate plan/account types
- Tips and best practices for using accounts most efficiently
- Account welcome materials
“Driving increased adoption of tax-advantaged account types is a shared objective for both Alegeus and our clients. With open enrollment season upon us, our clients look to Alegeus for assistance in marketing their tax-advantaged account offerings to employers and participants – and we are excited to provide enhanced support in this area,” said Tom Torre, CEO, Alegeus. “The expanded marketing toolkit and new self-service portal has been launched to our clients for several weeks now, and feedback so far has been overwhelmingly positive. When the dust settles on open enrollment this year, we expect to see a measurable impact.”
Alegeus clients can get started today by visiting the Alegeus Technologies Marketing Portal at: http://marketing.alegeus.com/.
About Alegeus Technologies
Alegeus Technologies is the market leader in healthcare and benefit payments – offering the industry’s most comprehensive platform for the administration of tax-advantaged benefit accounts (FSAs, HSAs, HRAs, MERPs, VEBAs, DCAPs and transit accounts), the industry’s most widely-used benefit debit card, and leading services for the outsourced management of claim payments and associated data exchange. Over 500 clients – including health insurance plans, third party administrators and financial institutions – leverage Alegeus’ deep expertise and proven technology to administer benefit accounts for more than 17.5 million members and process more than $18 billion in healthcare payments annually. As the healthcare and benefit markets continue to evolve, Alegeus delivers solutions that enable clients to evolve their service offerings, operate their businesses more efficiently, and focus on their customers. The company is headquartered in Waltham, MA with operations in Carrollton, TX, Orlando, FL, and Milwaukee, WI. To learn more about Alegeus, please visit www.alegeus.com.