COLUMBIA, Md.--(EON: Enhanced Online News)--Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced that the United States Navy Memorial and the Global Fund for Women have extended their respective contracts with the firm. Both relationships exemplify Merkle’s focus on providing its nonprofit clients word-class marketing services that maximize the value of their charitable donors.
“Merkle’s strategic guidance, technology and deep expertise in the nonprofit industry have grown our fundraising programs and helped us develop lasting relationships with our supporters and demonstrate our commitment to advancing women’s rights”
The United States Navy Memorial, the pre-eminent Navy memorial in the country, began its engagement with Merkle in 2007. Merkle and the US Navy Memorial were even awarded a Marketing Award for Excellence & Innovation (MAXI) by the Direct Marketing Association of Washington for their 2010 ‘Blessing of the Fleets’ campaign. This month, US Navy Memorial signed a new five year contract that renews Merkle as the direct mail fundraising agency of record. The relationship entails managing the company’s database as well as providing a full suite of services including strategy, creative design, program management, print production, analytics and caging and fulfillment.
“Merkle is a trusted partner that offers new and innovative strategies on how to improve our fundraising efforts to meet our objectives,” said Cindy McCalip, executive vice president, United States Navy Memorial. “With our strong partnership, I look forward to continued success over the next five years.”
Global Fund for Women renewed their contract with Merkle as the digital fundraising agency of record. Merkle’s digital engagement with the Global Fund for Women focuses on email marketing and web services along with strategy, creative, program analysis, reporting and program execution services.
“Merkle’s strategic guidance, technology and deep expertise in the nonprofit industry have grown our fundraising programs and helped us develop lasting relationships with our supporters and demonstrate our commitment to advancing women’s rights,” said Elaine Martyn, vice president, development, Global Fund for Women.
Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,000 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Boston; Denver; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
About the Global Fund for Women
The Global Fund for Women is one of the leading grantmaking foundations that advances women’s human rights by investing in women-led organizations worldwide. Global Fund’s international network of supporters mobilizes financial and other resources to support women’s actions for social justice, equality and peace. Since 1987, the Global Fund has awarded over $100 million to more than 4000 women’s groups in more than 170 countries.
About the United States Navy Memorial
The U.S. Navy Memorial is the pre-eminent Navy memorial in the country and through its commemorative public plaza, Naval Heritage Museum, ceremonies, band concerts and other public offerings, honors and celebrates the service of Sailors, Marines, Coast Guardsmen, and Merchant Mariners. For more information on the Navy Memorial, please visit www.navymemorial.org or call (202) 737-2300.