DALLAS--(EON: Enhanced Online News)--Dallas-based Moroch Partners today announced it has won the Co-op business for McDonald’s in Madison, Wisconsin, following a national client-led strategic and creative review. Moroch bested five other McDonald’s agencies that were invited to participate. The agency will handle the general consumer market business for the McDonald’s Madison Co-op, which is comprised of local McDonald’s franchisees. Moroch will be responsible for creative, media planning and buying, social, public relations and government relations. Billings were undisclosed.
“Also, having worked with McDonald’s for more than 30 years, Moroch has a clear understanding of our business and are excellent agency partners.”
“We met with some of the best-regarded agencies, and Moroch won because of its strategic approach and its superb creative,” said Rick Lommen, President, Madison Co-op for McDonald’s. “Also, having worked with McDonald’s for more than 30 years, Moroch has a clear understanding of our business and are excellent agency partners.”
The agency’s first assignment will be to organize and orchestrate a full single voice in the market through an integrated process. The Madison Co-op will be serviced out of Moroch’s Milwaukee office, where seven other McDonald’s markets are also serviced.
“We’re excited to win another McDonald’s Co-op in a city that we know well and love,” said Rob Boswell, President of Moroch Partners. “We’re looking forward to continuing to develop innovative and award-winning work that helps drive McDonald’s business.”
Moroch services 36 percent of local Co-op McDonald’s business, within 61 markets.
McDonald's is the world's leading global foodservice retailer with over 34,500 locations serving more than 69 million customers in more than 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women. To learn more about the company, please visit: www.aboutmcdonalds.com and follow us on Facebook (http://www.facebook.com/mcdonaldscorp) and Twitter (http://twitter.com/McDonaldsCorp).
About Moroch Partners
Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with more than 35 offices throughout the United States. These offices across the nation put us closer to the consumer, which provides us with the insights to create more meaningful brand experiences. Our clients include McDonald’s, Coca-Cola, Disney, Sony, Boost Mobile/Sprint, Universal, Make-A-Wish Foundation, Midas, Western Union, Oasis Brands, ClubCorp, Pure Fishing, Visionworks and Baylor Healthcare System, among others. For further information on Moroch and its brands, please visit moroch.com.