RESTON, Va.--(EON: Enhanced Online News)--Siteworx, LLC, a digital experience agency, recently announced the launch of Westwood College’s new microsite, http://tech.westwood.edu/. The new microsite, based on responsive design, is an extension to www.westwood.edu and will serve prospective students interested in the technical field.
“Responsive design enables fluidity and consistency for the end-user across multiple touch-points and we created this new microsite with this principle in mind”
“Siteworx’ development and support teams have been instrumental in helping us achieve a more stable web content management (WCM) platform for our main web property, and we’ve been collaborating with them on a variety of improvements, including our new microsite,” says Westwood College Senior Marketing Manager, Petra Andrade. “The Siteworx team has supported us in developing highly customized add-ons that will help us address the needs of our students, and we’re fortunate to have such a skilled technology partner available to us.”
In an effort to address the rise of mobile visitors to Westwood’s main site, Westwood College engaged Siteworx to build a mobile friendly microsite and create an opportunity for prospective students to access program information more easily and in a more timely manner. Westwood noted that since the site’s launch:
- The tech.westwood.edu microsite has engaged with over 19,000 web users
- Of these over 76% are new to the Westwood brand
- Over 10% of the tech.westwood.edu site users are on mobile or tablet devices
- Over 15% of visitors to tech.westwood.edu later come back to the main site to further their research
“Responsive design enables fluidity and consistency for the end-user across multiple touch-points and we created this new microsite with this principle in mind,” says Siteworx Support Director, Florencia Tessi. “Working with a third party design agency, Siteworx was able to utilize its extensive experience in Sitecore implementations and responsive design to provide Westwood College the type of web property they envisioned for themselves and for their target audience.”
Westwood College is an institution of higher learning with 14 campuses located in California, Colorado, Georgia, Illinois and Virginia. Westwood offers hands-on, career-focused degree programs in fields such as healthcare, technology, and business.
To learn more about Westwood College’s new microsite, or to learn more about Siteworx capabilities for WCM and responsive design, please contact us at email@example.com.
About Responsive Design
The concept of responsive design is the practice of creating digital experiences that adapt to seamlessly deliver content suited to the device context of the user’s operating system, screen size, or orientation. Using responsive design techniques, brands can efficiently prioritize and re-use content and digital assets, saving significant time and development resources.
About Siteworx, LLC
Siteworx is an award-winning digital agency with deep roots in experience design, web content management (WCM), eCommerce solutions and system integration. For more than a decade, we've tapped an uncommon blend of technology and design know-how to discover, create and deploy best in class web and mobile experiences that deliver business results. Siteworx was named to EContent's 100 Companies that Matter Most in the Digital Content Industry for 2012, the IMA's Top 10 Agencies of 2011 and has been recognized among KMWorld's 100 Companies that Matter in Knowledge Management for the last three consecutive years. Headquartered in Reston, VA, Siteworx maintains full-service offices in San Francisco, CA, Los Angeles, CA, Atlanta, GA, Cary, NC, Chicago, IL, Rochester, NY and New York, NY. For more information, visit www.siteworx.com.
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