NEW YORK--(EON: Enhanced Online News)--At The Market Research Event (TMRE) in Nashville next week, GfK will share the stage with two high-profile clients – Lowe’s and PepsiCo – to present learnings on the complex relationships between consumers and brands.
On October 21st, Wendy Wallner, GfK’s Executive Vice President of Shopper and Retail Strategy, will join Brett Townsend, Director of Strategy and Insights at PepsiCo, to discuss “A Brand Romance.” The presentation will show the importance of focusing on brand lovers to strengthen overall brand relationships. It shows that brands should maintain humanity and appeal to a consumer’s core values. This nurtures strong connections and a sustainable business platform to build on for future growth.
And on October 22nd, Jo-Ann Osipow, Executive Vice President of GfK’s Brand and Customer Experience team, will co-present “Creating a Passionate Consumer-Brand Relationship” with Kimberly Cameron, Manager of Market and Consumer Insights at Lowe’s. The session will shed light on the connections Lowe’s has with its customers, and also cover GfK’s new Brand Benchmark Study, which assesses consumers’ relationships with hundreds of products and services.
TMRE brings together over 1,200 research and insights professionals from around the world, with 130 sessions across all market categories and keynote speakers such as Malcolm Gladwell and Daniel Pink.
GfK is one of the world’s leading research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.