SEATTLE--(EON: Enhanced Online News)--Hacker Group, Seattle’s top-earning digital/direct marketing agency, recently made several high-level organizational changes. These changes reflect Hacker Group’s dedication to finding organizational efficiencies and emphasize the importance of making the best decision possible for the company’s clients.
“I look forward to growing Hacker Group’s focus on using data to micro-segment the audience, so we can continue marketing to customers at the exact right place, right time, and through the right media and channel.”
Haydn Sweterlitsch, currently VP, Executive Creative Director for Hacker Group’s AT&T account, will now become VP, Executive Creative Director over all accounts. Haydn’s deep experience across media and digital platforms will enhance Hacker Group’s expertise in integrated marketing, and his guiding perspective of “intelligent beats clever every time” will enhance the performance of all marketing campaigns.
Carrie Woolman, currently Director of Analytics and Targeting, will now become Executive Director. Carrie is a leader in directing Hacker Group’s approach to data analytics and targeting, and as Executive Director she will bring an even larger focus to the company’s commitment to making data-driven decisions and flawlessly executing clients’ marketing programs based on ROI-driving analytics. “I look forward to growing Hacker Group’s focus on using data to micro-segment the audience, so we can continue marketing to customers at the exact right place, right time, and through the right media and channel.”
Kristin Flor is now Hacker Group’s Managing Director of Business Development, Marketing & PR. Kristin has successfully led start-up companies and corporate giants through dramatic growth and rapid change. “Part of the Hacker Group promise is to correlate our creative talent to our clients’ business results in a measurable way,” Kristin Flor commented. “I look forward to helping ensure that Hacker Group’s clients trust and value us above anyone else, due at least in part to the stellar advice and smart creative content we give them every day.”
The Hacker Group team works at the intersection of business and technology, where knowledge of client strategy is translated into highly targeted recommendations and analytic findings that improve clients’ business decisions. These changes in Hacker Group’s organizational structure reflect the company’s laser-focus on achieving clients’ performance goals with smart, hardworking, high-performing creative content.
About Hacker Group
Founded in 1986, Hacker Group is a digital/direct marketing agency specializing in measurable, ROI-driven sales and marketing programs for clients nationwide, including AT&T, Carnival Cruise Lines, Chipotle Mexican Grill, and others. Using a disciplined approach to strategy development that begins with sales goals to determine the right mix of measurable media, Hacker Group employs a closed-loop feedback process to test, learn, refine, and apply what works in order to continually improve campaign results. For more information, visit www.hackergroup.com.
Note: Headshots available upon request