COLUMBUS, Ohio--(EON: Enhanced Online News)--To celebrate the passion that car owners have for their vehicles, Nationwide Insurance is holding a “Meet My Baby” contest. Beginning Oct. 16, 2013, car owners can submit the name, picture and description of their four-wheeled “Baby” to Nationwide Insurance.
“That’s what we wanted to convey with this latest ad – Nationwide’s undivided interest in offering our members the best possible protection for their valued belongings. What is precious to you is precious to us.”
Nationwide will award $20,000 in total prizes to the owners of the cars that receive the most votes. Entrants are encouraged to share their submission with their social networks to gain votes. Five winners will receive a $2,500 Visa gift card for gas with the grand prize winner receiving an additional $5,000 Visa gift card to take a road trip with his or her “Baby.”
Visit https://meetmybaby.nationwide.com/ from Oct. 16, 2013 to Oct. 27, 2013 at 11:59 p.m. ET to enter your “Baby” in the contest. Voting is open until Nov. 3, 2013 at 11:59 ET.
For official rules and prize descriptions, visit bit.ly/BabyOfficialContestRules.
NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 18 YEARS AND OLDER who did not purchase any equipment for purposes of entering the Contest. VOID WHERE PROHIBITED. Enter Contest by: 10/27/13. For Official Rules and prize descriptions, visit http://www.heya.toyota.commeetmybaby.nationwide.com. Sponsor: Nationwide Mutual Insurance Company, One Nationwide Plaza, Columbus, OH 43215.
One-Fourth of U.S. Car Owners Name Their Four-Wheeled Baby
Recognizing the automotive passion of many car owners, Nationwide Insurance's newest Join the Nation ad "Baby" features a really big metaphor to dramatize the passion people have for their cars.
Nationwide’s online survey of more than 1,000 U.S. car owners uncovered other interesting facts about car names:
- Car owners ages 18-34 are significantly more likely to nickname their cars (36 percent).
- Women are more likely to have a nickname for their cars than men (27 percent vs. 17 percent).
- More than one-fourth (26 percent) of those surveyed think of their car as a girl, with women more likely to have a “Baby” girl.
- Men are more likely than women to name their car after a famous/historical person (9 percent men vs. 4 percent women) or character in a movie (10 percent men vs. 4 percent women).
Nationwide’s Join the Nation campaign first debuted in July 2012, focusing on its mutual promise. The “Baby” ad was rotated into Nationwide's national broadcast and cable television ad buy on Sept. 29. Watch the ad here.
“‘Baby’ is the latest installment of the Join the Nation national marketing campaign,” said Matt Jauchius, Nationwide’s chief marketing officer. “The campaign highlights Nationwide’s On Your Side® promise to provide member-focused, attentive and personalized service from a company who cares about members and their belongings – because what’s important to them is important to Nationwide.”
“U.S. consumers have an emotional connection to their cars. The memories car owners experience with their automobiles are very special to them,” said Matt Jauchius. “Discovering the number of people who nickname their cars is a true demonstration of this connection.”
“At Nationwide, we understand that the things our members want to protect are more than just things – they’re an important part of our families and our lives,” said Matt Jauchius. “That’s what we wanted to convey with this latest ad – Nationwide’s undivided interest in offering our members the best possible protection for their valued belongings. What is precious to you is precious to us.”
The five-question online omnibus survey of 1,082 Census-representative respondents 18 years and older in the United States who own or lease a car was conducted between Sept. 9-12, 2013 using an online methodology. The margin of error (MOE) for the audience (n=1,082) is + or - 3.0 percent at the 95 percent confidence level.
Nationwide Mutual Insurance Company, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides customers a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, pet, life insurance, farm, commercial insurance, annuities, mortgages, mutual funds, pensions, long-term savings plans and specialty health services. For more information, visit www.nationwide.com.