NEW YORK--(EON: Enhanced Online News)--WhoSay, the new digital entertainment magazine powered by celebrities themselves, today announced that Rob Gregory will join as Chief Revenue Officer. In this new role, Gregory will be responsible for monetizing WhoSay’s unique web and mobile media properties by developing relationships with brands and agencies.
“We have spent the last two years building a groundbreaking media company in partnership with more than 1,500 celebrity Members. Following the successful launch of our new fan experience, it is time to focus on developing our premium advertising platform for brand and agency partners”
“We have spent the last two years building a groundbreaking media company in partnership with more than 1,500 celebrity Members. Following the successful launch of our new fan experience, it is time to focus on developing our premium advertising platform for brand and agency partners,” said Steve Ellis, CEO and co-founder of WhoSay. “Rob has a tremendous amount of experience in entertainment and media across premium print, digital and mobile products, and is the right person to lead these efforts.”
Gregory is a media executive with more than 25 years experience in advertising team building, revenue growth, and brand strategy. Prior to WhoSay, Gregory served as President of The Newsweek Daily Beast Company, where he led digital advertising revenue and brand strategy for The Daily Beast, the digital-only Newsweek, and all major events, including the globally-known Women in the World Summit.
“WhoSay has built a platform that combines all the elements required for any premium media company of the future. The company reaches a highly social and mobile audience in a premium and brand-safe environment, and then combines that with very valuable and unique first-party data targeting. The unique benefits to advertisers are clear,” said Gregory. “I’m excited to use what I’ve learned in my years in media to help take WhoSay to the next level.”
Previously, Gregory was President of The Plum TV Network, a lifestyle cable TV and digital media company where he restructured the TV and web content production operations and rebuilt the national sales organization, doubling national ad sales revenue in his first two years. He and his team successfully produced integrated campaigns for some of the largest brands in the world.
Prior to Plum TV, Gregory served as Group Publisher at Maxim, where he oversaw multi-platform revenue streams for one of the largest and most profitable media properties in the world. He has also served as Publisher of Rolling Stone and Men’s Journal, where he and his team published the largest issue in the history of both magazines. Gregory has appeared on AdWeek's Hot List multiple times, and was named to Media Industry Newsletter's “Most Intriguing People in Media.”
WhoSay media properties are powered by original content from over 1,500 celebrity Members that represent some of the most influential names across TV, movies, sports, and music, such as Eva Longoria, Channing Tatum, Novak Djokovic, Rory McIlroy, Tom Hanks, Sofia Vergara, CeeLo Green, Steven Tyler, and many more.
WhoSay is a first-of-its-kind digital magazine built by and with celebrities. For decades, celebrities have powered valuable media businesses in print, television, and digital with their pictures and fans. Now, for the first time, WhoSay has created a media company and business by and from celebrities themselves - for their most loyal and engaged fans. The free WhoSay iOS app and website provide fans with a customizable, digital entertainment magazine that combines celebrities’ real-time social content with deeper, richer editorial about their work and passions.
WhoSay is based in New York City with offices in Los Angeles and London.
WhoSay was co-founded by Steve Ellis and Creative Artists Agency (CAA) in 2010. The company is venture-backed by notable investors including Amazon, Greylock, Comcast Ventures, Tencent, and High Peaks Ventures.