ENGLEWOOD, N.J.--(EON: Enhanced Online News)--Popcorn, Indiana®, innovator of all-natural popcorn snacks, today announced the launch of “What Fun Tastes Like,” – the first-ever creative campaign in the brand’s history. Popcorn, Indiana has created a multi-platform initiative that encompasses national print, online, and digital display advertising; social media activations and extensive guerilla sampling efforts in various target markets. This highly-anticipated national campaign will kick off today in New York City coinciding with October’s National Popcorn Month.
“We are excited to kick off our first-ever national marketing campaign with our hometown market in the New York Metro area”
In an effort to illustrate why Popcorn, Indiana is the tastiest, most fun snack in America, the brand is launching the “What Fun Tastes Like” communication platform aimed at bringing the idea of fun snacking to consumers. The campaign is designed to increase awareness through national advertising and marketing within top-tier media channels in the pop culture, lifestyle, and entertainment spaces via print, online, and social media – all poised to garner millions of impressions.
“We are excited to kick off our first-ever national marketing campaign with our hometown market in the New York Metro area,” said Hitesh Hajarnavis, president and CEO of Popcorn, Indiana. This campaign will let even more folks know that there is nothing more fun and delicious than eating our popcorn” added Hajarnavis.
Popcorn, Indiana’s “Station Domination,” will begin this fall in New York City, where the brand will take over high-traffic commuter stations such as Columbus Circle, Bryant Park, Grand Central Station, and Penn Station. The national advertising effort began earlier this week and will extend into 2014.
About Popcorn, Indiana
Popcorn, Indiana, innovator of all-natural popcorn and whole grain snacks, is changing the way today’s consumers snack – one delicious kernel at a time. The brand is dedicated to making the best-tasting snacks on the planet, handcrafted for sharing and creating delicious memories with friends and family. The largest independent popcorn snack company in the U.S. and maker of America’s #1 Kettlecorn, the brand offers several product lines including Popcorn, Indiana ready-to-eat popcorn; chip’ins air-popped popcorn chips; FIT, a new low-fat and low-calorie line of ready-to-eat popcorn; and a portfolio of decadent Drizzlecorn and Caramel Popcorn flavors. All Popcorn, Indiana products are certified gluten-free by the GFCO, made from non-GMO corn and contain whole grains. Popcorn, Indiana snacks are available at national, regional and local retailers across the U.S. and Canada. For more information, visit www.popcornindiana.com.