WALTHAM, Mass.--(EON: Enhanced Online News)--NetProspex, the leading provider of B2B sales and marketing data services, today announced details behind the company’s vision to transform marketing data management, including new functionality to its Workbench data management platform. New capabilities include better visibility into current data health, improved cleansing and enrichment integration with leading marketing automation platforms, and deeper insight into installed technology for better segmentation and targeting.
“From improving the data in lead forms, to identifying and removing incorrect records, to acquiring targeted new contacts for content marketing campaigns, NetProspex is at the core of our marketing machine.”
Many companies are struggling to establish a process to continually maintain their marketing database and overlay important segmentation data to drive more targeted programs. However, research from leading analyst firm Aberdeen shows these practices drive dramatically improved lead-to-customer ratios for best-in-class marketing organizations. In fact, companies using cleanse and append services are more than twice as likely to be satisfied with database quality and 24 percent more likely to be capable of segmenting their data based on industry or company demographics.
NetProspex provides marketers and sales organizations with a broad set of tools that help them identify optimal targets, expand coverage and continually ensure their marketing data supports their revenue goals. Its Workbench platform validates, normalizes, enriches and augments marketing databases so marketers can segment, target and nurture more effectively. Behind the Workbench platform is the industry’s largest and most accurate B2B contact database powered by the CleneStepTM Methodology. CleneStep assembles contact and company information from multiple data sources; validates email, phone, and address details; and appends demographic data to the complete record. Workbench enables companies to leverage this process on their own data sets and integrates these processes into their marketing automation and CRM environments making data management both accessible and cost effective.
"We rely on NetProspex at every point in executing our marketing data management strategy,” said Beverly Chiarelli, senior marketing manager at unified email management provider Mimecast. “From improving the data in lead forms, to identifying and removing incorrect records, to acquiring targeted new contacts for content marketing campaigns, NetProspex is at the core of our marketing machine."
To deliver on its promise for seamless marketing data management, NetProspex has made several enhancements to Workbench for improved segmentation, lead routing and lead scoring, including:
- Community averages for quality assessment– enabling marketers to see how their performance in a particular area, such as email deliverability, compares to the rest of the marketing community, along with best practice advice
- Append and enrich marketing data – helping marketers enhance their data by adding missing company and contact information in their existing databases or in real-time through lead forms in popular marketing automation platforms
- Installed technology data– providing marketers with deeper insight into the technology installed at target companies, including more than 2,000 specific technologies across 90 categories
- Identification of consumer / generic emails– making it easy for marketers to classify database information by email type, such as generic (info@), consumer (@yahoo.com), or business (@company.com)
“Most B2B marketers spend countless hours and attention focused on the content necessary to successfully take a prospect through the buyer journey. They have also invested time and capital in technology that will ensure they will send the right message at the right time in the process. But these efforts are often hindered by a critical cog in that marketing machine that is overlooked: data,” said Michael C. Bird, CEO, NetProspex. “NetProspex changes that by making effective, smart marketing data management the cornerstone of every lead generation program. With a complete arsenal of end-to-end marketing data management tools, integrated into the platforms and workflows they use every day, marketers can realize predictable and measurable contributions to the bottom line.”
NetProspex is the smarter B2B data partner. We enable marketing and sales organizations optimize their revenue impact by lowering the barriers to database management. At the core of NetProspex is an innovative crowd-sourced database, cleansed with the CleneStepTM verification technology which processed more than 150 million records last year alone and guarantees an industry-leading 90 percent accuracy of its records. Thousands of B2B organizations rely on NetProspex to assess, cleanse, enrich and grow their marketing databases – both for existing data sets and new inbound leads every day – to fuel high performance marketing campaigns and create sales pipeline. Get started today by assessing the health of your marketing data for free with our Data Health Scan. For more information visit us at www.netprospex.com.