NEW YORK--(EON: Enhanced Online News)--Digital Clarity Group (DCG), a research-driven advisory firm focused on helping leaders navigate the digital transformation, will be playing host to more than 800 marketers, web professionals, and service providers at the firm’s inaugural Digital Pulse Summit on October 15-17 at the Hynes Convention Center in Boston. Co-located with Inbound Marketing Summit, Digital Pulse is focused on helping digital leaders frame and advance the transition from web content to multi-channel customer experience, and offers attendees a jam packed program and unique gathering place to learn from experts, network, and explore the latest tools and case studies.
“How Top Brands Use Transmedia to Design Great Customer Experiences”
Featured speakers at Digital Pulse include Forbes contributor and Harvard Business Review author Dorie Clark, OpenText CMO Kevin Cochrane, ISITE Design co-founder and CMS Myth publisher Jeff Cram, Brandscaping author Andrew Davis, former Starbucks and CVS creative executive Loie Maxwell, Converge author and Razorfish CTO Ray Velez, Non-Linear Creations president Randy Woods, and Academy Award winning film director and producer Lee Daniels.
In addition, Digital Clarity Group team members will be leading several sessions during the event:
- Scott Liewehr (twitter: @sliewehr), President, will co-host the event, run a workshop entitled, “The Customer Experience Imperative and How to Select the Tools, Team and Tactics to Compete in an Outside-In World” on October 15 at 1pm, hold a 1-on-1 conversation with Ray Velez after his keynote address on October 16 at 9:45am, and have a 1-on-1 conversation on “Omnichannel Content Excellence” with Kevin Cochrane on October 17 at 9:20am,
- Robert Rose (twitter: @robert_rose), Partner and Senior Analyst, and Tim Walters (twitter: @tim_walters), Partner and Principal Analyst, will co-present a keynote address on “World War C: How to Survive and Thrive in a World of Fast Moving Consumers,” on October 17 at 8:40am,
- Allen Bonde (twitter: @abonde), Partner and Principal Analyst, will have a 1-on-1 conversation on “How Top Brands Use Transmedia to Design Great Customer Experiences” with Loie Maxwell on October 16 at 4:10pm, and lead a panel discussion on the power of small data on October 17 at 11:05am, and
- Cathy McKnight (twitter: @cathymcknight), Partner and Principal Analyst, will lead a panel discussion on Who’s Afraid of Customer Experience Management? on October 16 at 1:30pm.
Scott Liewehr, President of Digital Clarity Group, said, “Our team is excited to share our perspectives on the various facets of digital disruption and bring together a number of the top marketing experts, authors, and brand visionaries to Boston. I am looking forward to a great event, teaming up with IMS Boston, and seeing many Digital Clarity Group clients, partners, and friends this coming week.”
About Digital Clarity Group
Digital Clarity Group helps business leaders navigate digital transformation by providing clear, actionable advice across four themes: Consumer Engagement, the Social Enterprise, Innovative Change, and Adaptive Technology. The firm provides research, consulting, events and advisory services and provides exclusive perspectives and downloadable Insight Papers at http://www.digitalclaritygroup.com.