LEXINGTON, Mass.--(EON: Enhanced Online News)--Postwire, the sales enablement solution for content marketers, and iLantern, the leading provider of dynamic event data and customizable trigger solutions to help in all stages of the sales and marketing cycles, today announced that they will be offering a free, live, 60-minute webinar that addresses how marketers and salespeople can deliver messages and content that resonate with target prospects and clients and encourage dialogue and engagement.
“Right Time, Right Message: Empowering Sales and Marketing to be Customer Obsessed”
Who: Charlie Allieri, CEO and Co-Founder of iLantern, and Shawn LaVana, Vice President of Marketing at Postwire
What: Webinar, “Right Time, Right Message: Empowering Sales and Marketing to be Customer Obsessed”
When: Wednesday, October 16th, from 2:00-3:00 p.m. EDT
Where: To register, visit Right Time, Right Message: Empowering Sales and Marketing to be Customer Obsessed webinar
Why: In the new world of content marketing and sales, it is more crucial than ever that you use every engagement with a prospect or client to deliver timely, relevant messaging. At each stage, you need to determine what conversation and content will help you nurture and build the relationship. But to do this, you require up-to-the-moment information about the prospect, and then you need to deliver personalized content with the context that sparks engagement. This webinar will focus on how you can:
- Use public data to uncover the best prospects
- Time and tailor your message
- Curate and personalize educational content to spark conversations
- Engage prospects and clients throughout their lifecycle
Postwire (www.postwire.com) is the visual hub for business content. It enables content marketers to capture and organize content to enable their sales and account management teams. Salespeople and account managers can then use the content to create a personalized resource page that engages and nurtures clients. Postwire is a private, investorbacked company headquartered in Lexington, Mass.
iLantern is the leading provider of dynamic event data and customizable trigger solutions to help in all stages of the sales and marketing cycles. Providing network and monitoring expertise, iLantern is capable of delivering unique and relevant information that helps organizations realize and execute marketing and sales opportunities to the right leads at the right time. iLantern was founded in 2005 and is headquartered in Wellesley, Massachusetts. Find out more at http://www.ilantern.com.