SACRAMENTO, Calif.--(EON: Enhanced Online News)--StreamSend, a leading email marketing service provider and creator of the enhanced social marketing tool suite StreamSend Share 2.0, advises businesses on how to email social shares and increase their brand on Facebook.
“At StreamSend, our goal is to help our users reach their email marketing and social media goals”
“At StreamSend, our goal is to help our users reach their email marketing and social media goals,” said Dan Forootan, president of StreamSend Email Marketing. “We do we do this by teaching best practices for email marketing, Facebook and social media marketing, and showing how to combine these tips with our tools. We have so many features -- with new ones being added all the time – that we work continually with users to show them how to get the most out of their marketing efforts. And now for the latest: here are seven quick tips to increase brand presence-- and ROI -- on Facebook.”
1. Appeal to Fans
Make a lot of topical Fan Pages on Facebook and in the images on the top of the page be sure your logo is part of the topic.
2. Make Posting Easy
Use Sharing to schedule topical posts quickly and easily to these boards. Viewers will see the brand and header on the Share Board when they read whatever has been posted. Putting remarketer on the Share Board will let the brand message follow and display to visitors when they are out on the web.
3. Template for Success
Build an Email template landing page that has a sign up form, message, maybe an RSS feed on the topic or a set of videos. Make it a tab on Facebook. Also be sure to schedule it to post to the news feed on a regular basis.
4. Keep the Posts Coming
StreamSend Share can have lots of share boards and can post to multiple fan pages, Google+, Twitter and more -- so schedule and post often.
5. Share the News – with Email
Set Share Boards to act as email marketing pieces weekly, bi-weekly or on a schedule to send out posts when there is something new. As users click the links in the piece, it boosts posts and increases News Feed position in social. Opt Email Marketing lists onto the board.
6. Prospect Alert!
Want more new prospects in general? Use paid targeting in Facebook to get more likes for pages. If a board post is the promotion landing to get likes, the success of who clicked can be instantly measured, while getting new email sign-ups as well as likes, in many cases. With remarketer on the board, prospects will continue to get those messages and see your brand or offer.
7. Learn the Secret
What is the secret? Email Shares -- and opt-in a big list onto boards. The rest happens automatically. And as these messages fly through the share-o-sphere, posts get shown to friends of your visitors who have similar interests, the posts get boosted, and your brand gets seen. And the list keeps growing.
Find out more about how email marketing and social tools can make Facebook a great marketing investment for your business, visit: http://www.streamsend.com/SSEIAGuide2013