RALEIGH, N.C.--(EON: Enhanced Online News)--Salix Pharmaceuticals, Ltd. (NASDAQ:SLXP) today announced the availability of Ulcerative Colitis For Dummies®, Special Edition. Authored by Boston Medical Center’s Clinical Director in Gastroenterology, Co-Director of the Center for Digestive Disorders, and Professor of Medicine at the Boston University School of Medicine Francis A. Farraye, M.D., M.Sc., this version of the popular Wiley brand reference series features patient-focused information on ulcerative colitis (UC). The free book, available in print and now for download at www.ucfordummies.com, is written for patients as an easy-to-use guide that offers basic information including tips for living with UC and answers to commonly asked questions about the condition.
“When it comes to educating patients, it is critical that providers are able to connect in a relatable way to ensure patients have an understanding of their diagnosis,” said Dr. Farraye. “Ulcerative Colitis For Dummies can be used as a conversation tool for patients at all stages to empower better understanding and management of UC.”
Ulcerative colitis is a chronic disease that causes inflammation and sores in the large intestine and rectum. While the condition affects people at any age, most are diagnosed in their 20s and 30s. Life-altering symptoms include diarrhea, frequent, urgent need to have a bowel movement, blood in the stools, abdominal pain, anemia and in some individuals skin, joint and eye symptoms. Without chronic management UC can return at any time.
“We hope that Ulcerative Colitis For Dummies will empower patients to talk openly with their clinicians about their condition and potential treatment options,” said Matt Mitcho, Brand Director, Salix Pharmaceuticals. “Informing patients about UC can further expand the dialogue by getting patients to ask the right questions, become more aware of symptoms, and make the best use of the time with their provider. The goal is to help patients better understand and manage their condition.”
Ulcerative Colitis For Dummies is sponsored by Salix Pharmaceuticals, a specialty pharmaceutical company committed to helping provide patient education support through a variety of resources. The book will be made available to providers for their patients during the 2013 American College of Gastroenterology Annual Scientific Meeting and through Salix Pharmaceuticals representatives. The e-book can also be downloaded at: www.ucfordummies.com.
About Francis A. Farraye
Francis A. Farraye, MD, MSc, is Professor of Medicine at the Boston University School of Medicine in Boston, Massachusetts and the Clinical Director in the Section of Gastroenterology and Co-Director of the Center for Digestive Disorders at Boston Medical Center. With an emphasis on topics related to the diagnosis and management of inflammatory bowel disease, Dr. Farraye has authored or co-authored over 300 original scientific manuscripts, books, chapters, reviews, and abstracts. Dr. Farraye is a Fellow of the American College of Physicians, American Society of Gastrointestinal Endoscopy, American Gastroenterological Association, and the American College of Gastroenterology (ACG). Recognized as a “Top Doctor” in Gastroenterology by Boston Magazine in 2010, 2011, and 2012 and by U.S. News and World Report in 2011 and 2012, Dr. Farraye has served on numerous committees including the Crohn’s and Colitis Foundation of America (CCFA) Professional Education Committee and is currently a member of the ACG Board of Trustees and the Chapter Medical Advisory Committee for the New England CCFA where he was a past chairman.
Salix Pharmaceuticals, Ltd., headquartered in Raleigh, North Carolina, develops and markets prescription products and medical devices for the prevention and treatment of gastrointestinal diseases. Salix's strategy is to in-license late-stage or marketed proprietary therapeutic products, complete any required development and regulatory submission of these products, and market them through the Company's gastroenterology specialty sales and marketing team.
Salix trades on the NASDAQ Global Select Market under the ticker symbol "SLXP".
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