ATLANTA--(EON: Enhanced Online News)--Today at the NACS Show, P97 Networks announced that their PetroZone™ cloud based mobile commerce platform and site controller software will be leveraging Windows Embedded to integrate with third party Point of Sale (POS), Electronic Payment Servers (EPS) and Fuel Control Systems (FCS).
“The Microsoft Retail Fuels and Marketing Reference Architecture”
With this solution Convenience and Fuels retailers now have the capability of driving higher traffic to their locations through targeted mobile marketing, increasing consumer loyalty and sales of higher margin items in-store with personalized digital offers, and lowering transaction fees by enabling alternative payment methods.
“We are pleased to work together with P97 Networks to develop innovative intelligent systems for the convenience store and retail fueling industry," said Cuong Pham, senior product manager for Windows Embedded at Microsoft. “P97’s PetroZone mobile commerce and behavioral marketing platform is a dynamic example of how the Windows Embedded platform can be used to provide cost effective cloud based solutions to major oil companies, retail merchants, automotive companies, and consumer packaged goods manufacturers.”
The PetroZone site controller software runs on devices built on the Windows Embedded Standard platform and provides a “plug and play” integration framework for most point-of-sale systems to enable mobile commerce and digital offers. To help lower clients’ Total Cost of Ownership and improve their business processes, P97 Networks is leveraging the Petroleum and Convenience Alliance for Technology Standards (PCATS) to integrate PetroZone with legacy point of sale solutions.
“Windows Embedded enables our site control software for real time flow of mobile commerce and business intelligence across industry devices and back-end systems. We needed a proven and affordable platform that scales to handle M2M in a device intensive industry. Microsoft’s innovation in providing intelligent end points at business sites wirelessly connects millions of devices to the cloud to create the “Internet of Things.” Without intelligent endpoints, cloud computing and real-time business intelligence is difficult to deliver---and Convenience and Fuel retailers are looking for intelligent systems that drive marketing innovation and improve margins," commented Donald Frieden, President and CEO of P97 Networks.
Oil companies, fuel retail merchants, and consumer packaged goods companies, and financial institutions that wish to learn more about the benefits of PetroZone are invited to visit the PetroZone Booth (#3461) at the NACS Show for live demonstrations and to meet with representatives from P97 Networks, Windows Embedded, CGI and Panasonic.
About P97 Networks and PetroZone
P97 Networks provides secure cloud based mobile commerce and behavioral marketing solutions for the convenience retail and fuels marketing industry under the brand name PetroZone. P97’s mCommerce solutions connect millions of mobile consumers to a broad partner ecosystem including oil company payment networks, retail fueling and convenience store merchants, consumer packaged goods companies, automotive companies and banks.
Mobile consumers, using PetroZone enabled mobile phones and “connected cars,” experience benefits like lower fuel prices and personalized digital offers for in-store purchases. Ecosystem partners realize improved consumer loyalty through omni-channel marketing opportunities and “connected-consumer” experiences through mobile payments and settlement, behavioral marketing and digital offers, and hosted-managed point of sale solutions connected to the PetroZone open integration framework.
P97 worked with Microsoft to develop “The Microsoft Retail Fuels and Marketing Reference Architecture” and actively participates in the development of industry standards to help promote published system interfaces, ease of integration, and frictionless commerce.
All brand, company, and product names referenced in this press release are trademarks or registered trademarks of the respective partner companies. For more information visit www.p97.com and www.petrozone.com.