SANTA MONICA, Calif.--(EON: Enhanced Online News)--As competitors in the NFL, the Indianapolis Colts recognize the importance of speed and performance, and they apply the same priorities when it comes to streaming premium content to its legions of dedicated fans. That’s why the Colts turned to EdgeCast Networks, the world’s fastest and most reliable content delivery network (CDN), to serve their digital media to the Colts community.
“Providing a steady stream of high quality content to fans is a key part of our engagement strategy. We truly believe that this is a year round sport”
The Colts’ digital media team talks about how they keep fans engaged in this new video.
EdgeCast’s live streaming capabilities help the Colts deliver premium content across multiple screens, regardless of device or location, with superior performance. By providing this content, the Colts have seen an increase in website traffic, as viewers’ engagement and brand loyalty increase and they shift from third-party media outlets to Colts.com and other dedicated properties.
“Providing a steady stream of high quality content to fans is a key part of our engagement strategy. We truly believe that this is a year round sport,” said Stephanie Pemberton, the Colts’ senior director of marketing. “We understand that the actual season happens within a span of a few months, but keeping our fans engaged year round is so important.”
The Colts were one of the first NFL teams to push content across multiple platforms and devices to engage fans anywhere, anytime.
“Leading sports franchises – especially leading sports marketers like the digital media team at the Colts – realize they can stay connected to their fans year-round by creating immersive online experiences that are not possible with traditional media, and we’re excited to help them deliver superior experiences,” said Anthony Citrano, vice president of communications and marketing at EdgeCast Networks.
About EdgeCast Networks
Delivering any data, anywhere, anytime, EdgeCast is the world’s fastest and most reliable content delivery network. The EdgeCast network serves billions of objects per hour on behalf of its customers and carries a significant percentage of worldwide Internet traffic. To learn more, visit www.edgecast.com.