REDWOOD CITY, Calif.--(EON: Enhanced Online News)--StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced Message Studio 8.0, the latest version of its marketing cloud. Revealed at the company's annual StrongView Client Summit in Las Vegas, Message Studio 8.0 features InteractionStore, the world's first webscale customer insight solution for analyzing and acting upon unlimited, cross-channel customer interactions.
“At a time when data is more important to effective marketing than ever before, it’s crazy to be throwing away valuable customer data, but that’s precisely what marketers are doing”
InteractionStore comes fully integrated with Message Studio 8.0 and offers unlimited storage of customer interaction data, empowering marketers with faster time-to-insight for more relevant and precise targeting and personalization. In addition to InteractionStore, Message Studio 8.0 includes many new and enhanced features for dynamic content reporting, automated multi-variate testing and more powerful drag-and-drop cross-channel lifecycle marketing.
"At a time when data is more important to effective marketing than ever before, it’s crazy to be throwing away valuable customer data, but that’s precisely what marketers are doing,” said Bill Wagner, CEO of StrongView. “New, disruptive, cloud technologies make it possible to cost effectively keep and combine all of your detailed customer interaction, profile and other data in one place that is readily accessible for marketers.”
While most marketers recognize the value of understanding a customer's state and propensity to buy at any given moment, they have not had real-time access to historical context data, which has largely prevented them from successfully executing what StrongView calls Present Tense Marketing. By understanding customer context in real time, marketers can effectively engage customers in a manner that aligns with their current state. InteractionStore provides marketers the opportunity to get unprecedented insight into their customers' current state from all the online data generated by today's constantly connected consumers.
Message Studio 8.0 with InteractionStore leverages state-of-the-art, cloud technologies to address the problem, making it easy for marketers to understand and act on unlimited amounts of data across multiple channels in a way that accurately correlates to each customer’s current context.
“StrongView's InteractionStore is a game changer,” Wagner continued. “Marketing effectiveness is largely throttled by data, so when you expand the scope of data that is available to marketers from weeks or months to an unlimited number of years, the insights and possibilities are endless. By combining the insights made possible from limitless customer data with automated cross-channel marketing, StrongView is enabling marketers to achieve the holy grail of one-to-one real-time contextual marketing – or what we like to call 'Present Tense Marketing.'"
StrongView separately announced today the launch of their new thought leadership site, www.PresentTenseMarketing.com, which documents the observations and recommendations behind this new marketing paradigm.
MESSAGE STUDIO 8.0: KEY NEW AND ENHANCED FEATURES
- Real-time Interaction Insights – Gain faster time-to-insight with clear, actionable visibility into every customer interaction. InteractionStore makes it easy to quickly analyze any data attribute and build new segments on the fly.
- Dynamic Content Reporting – This industry-first solution enables marketers to understand how dynamic aspects of an email perform across multiple mailings and campaigns. Easily fine-tune segmentation strategies and content delivery based on true effectiveness metrics and customizable attributes.
- Superior Data Flexibility & Integrity – StrongView enhances its market-leading data integration capabilities with real-time access to external data sources such as social data feeds and web analytics. StrongView's dedicated system approach provides the direct connections required for real-time marketing.
- Automated Multivariate Testing – Enhanced optimization capabilities enable marketers to automate testing of multiple independent variations of a message simultaneously and then easily analyze the reports for greater visibility into campaign performance.
- Powerful Landing Page Management – Easily publish and manage personalized landing pages, including forms, preference centers and microsites. This integrated enterprise solution provides marketers control over every aspect of their digital campaigns without involving IT.
- Cross-Channel Lifecycle Marketing – New enhancements to StrongView's industry-leading drag-and-drop lifecycle marketing solution make it even easier to build, launch and manage cross-channel programs, including the ability to leverage performance data across external systems.
POWERING PRESENT TENSE MARKETING
StrongView Message Studio 8.0 with InteractionStore provides enterprise marketers with the most effective platform for understanding the present state of a customer based on myriad cross-channel interaction data and acting on that information with an incredibly intuitive cross-channel lifecycle marketing solution. New dynamic content reporting brings in further detailed insight by enabling marketers to view the performance of personalized content across campaigns. This unique capability eliminates the need for marketers to spend time creating multiple campaigns to gain visibility, or sacrifice visibility with one campaign. It also opens up new areas of understanding, such as the click rate on specific offers, images across mailings or the number of interactions on a particular product category featured across multiple campaigns.
LEVERAGING UNLIMITED DATA AT WEBSCALE
The innovative cloud-based technology leveraged by StrongView's new InteractionStore removes the performance and cost barriers that have traditionally made it impractical for marketers to access and leverage unlimited amounts of interaction data. With Message Studio 8.0, marketers no longer have to regularly purge valuable context information, allowing them to keep a full customer view for more precise targeting and segmentation. Leveraging the performance and elasticity benefits inherent with InteractionStore's cloud-based platform, marketers can quickly uncover customer insights that previously would have taken days or weeks to understand using alternative outmoded approaches.
Image: Message Studio User Profile Report
Image: Message Studio Dynamic Content Reporting
Image: Message Studio Advanced Interaction Targeting
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.
A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.