NEW YORK--(EON: Enhanced Online News)--Celebrated media researchers from GfK MRI will join leading publisher and agency clients to present the latest techniques for magazine audience measurement at the Print and Digital Research Forum (PDRF), scheduled for October 13 to 16 in Nice, France.
“We are working side by side with publisher clients as they navigate the new waters of the print/digital magazine universe”
GfK MRI researchers have been setting the pace in magazine metrics for over 30 years; collectively, they have presented over 70 papers at PDRF – the leading venue for cutting-edge approaches in magazine metrics -- and have won the conference’s Best Technical Paper Award numerous times.
At PDRF 2013, GfK MRI will share forward-looking approaches to:
- readership metrics for iPads and other mobile devices
- passive measurement of digital magazine reading
- reach and frequency modeling for print and digital editions (GfK MRI is leading an industry initiative on this topic); and
- how print magazines contribute to marketing ROI.
To read GfK’s complete roster of presentations, click here.
Leading GfK MRI methodologists who will be sharing their latest findings in Nice will include:
- Julian Baim (EVP, CRO),
- Risa Becker (SVP, Research Operations),
- Jim Collins (SVP, Syndicated Research),
- Michal Galin (EVP), and
- Jay Mattlin (SVP, New Ventures).
For key presentations, they will be joined by thought leaders from leading publishers (Condé Nast Publications, Hearst Corp., Meredith Corp. and Time Inc.), research firms (The Nielsen Company), and agencies (The Martin Agency).
“We are working side by side with publisher clients as they navigate the new waters of the print/digital magazine universe,” said Florian Kahlert, Managing Director of GfK MRI. “Our research teams are exploring a host of new methods to give clients the insights they need to evolve their business models and deliver value to advertisers. We are pleased to have a forward-looking platform like the PDRF to share some of our latest findings.”
The PDRF is a global forum formerly known as the Worldwide Readership Research Symposium (WRRS). It incorporates all the proceedings of the WRRS, including seminal research papers dating to the first Symposium in 1981.
About GfK MRI
GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers—who they are, what they buy, how they think, and the best ways to reach them. Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers’ behavior and motivations.
GfK MRI is part of The GfK Group, based in Nuremberg, Germany. GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.
For further information on GfK MRI, visit our Web site: www.gfkmri.com.