CRESCO, Iowa--(EON: Enhanced Online News)--Featherlite® Trailers has transformed its website, www.fthr.com, into a virtual product inventory of every trailer on its dealer lots in the U.S. and Canada. Visible on all computer platforms including tablets and smartphones, the inventory of thousands of horse, recreational, car, livestock, utility and commercial trailers is available to view in real time.
“Trailer shoppers want fast, comprehensive access to information in a fully intuitive design.”
In addition to the Featherlite trailer inventory, the site—which has over 1.2 million visitors annually--includes comprehensive product information, dealer locator, product selector, trailering tips and listings of shows where Featherlite trailers can be seen. Customers can also request pricing on trailers of their choice from their local dealer, watch product videos and plug into Featherlite social media.
“The web team at Featherlite has created a state-of-the-art website that puts the needs of today’s trailer buyer front and center,” John K. Hall, Featherlite director of marketing and corporate communications, said. “Trailer shoppers want fast, comprehensive access to information in a fully intuitive design.”
“We have seen usage of smartphones and tablets increase exponentially among our visitors to the Featherlite website. Now trailer shoppers can view our website on their mobile devices in formats that have been specially designed for easy viewing and shorter download times. They can see virtually every Featherlite product on their dealer’s lot from any location.
“As with everything in the digital world, customer expectations change quickly as do technologies. We are especially pleased that the new Featherlite website will allow for rapid change throughout the year. This will give trailer customers the fullest online experience possible,” Hall said.
Featherlite is one of America’s leading aluminum trailer brands and the combined best-selling aluminum livestock and horse trailer in the nation. Featherlite is the official trailer of NASCAR®. It also manufactures high quality car, recreational, utility, cargo and commercial trailers available through a dealer network of 180 in the U.S. and Canada.
Featherlite is part of the Universal Trailer Corporation’s “Family of Brands.”