SAN JOSE, Calif.--(EON: Enhanced Online News)--J. Lohr Vineyards & Wines today announced a 2013 fall promotion with premium Swiss chocolatier partner, Lindt USA, to pair four wines from the J. Lohr Estates tier with flavors from the Lindt EXCELLENCE premium dark chocolate collection. This unique national campaign brings together Lindt, the market leader in premium chocolate, with J. Lohr Vineyards & Wines, producer of the top-selling premium Cabernet Sauvignon in the U.S. in the $12-20 price category, to elevate the sensory experience for consumers.
“Both J. Lohr and Lindt share an intense dedication to the pursuit of the best flavors”
The wine and chocolate pairings, which were thoughtfully selected by 30-year J. Lohr Winemaker Jeff Meier, and Lindt Master Chocolatier Ann Czaja, include: Lindt EXCELLENCE 70% Cocoa paired with J. Lohr Estates Seven Oaks Cabernet Sauvignon; Lindt EXCELLENCE A Touch of Sea Salt paired with J. Lohr Estates Falcon’s Perch Pinot Noir; Lindt EXCELLENCE Chili paired with J. Lohr Estates South Ridge Syrah; Lindt EXCELLENCE Intense Orange paired with J. Lohr Estates Bay Mist White Riesling. These four pairings were developed after J. Lohr and Lindt successfully collaborated at this year’s Pebble Beach Food & Wine Festival, where they paired Lindt chocolates with wines from the J. Lohr Vineyard Series for festival attendees.
“Lindt Master Chocolatier Ann Czaja and I share the same passion for our craft, including a deep appreciation for the sensory attributes of wine and chocolate together,” said President, COO and Director of Winemaking Jeff Meier. “We carefully chose our J. Lohr wines to pair with Lindt’s phenomenal chocolate varieties, so that the flavors of each would be heightened, sometimes with a little bit of a surprise. For instance, the sweet citrus profile of EXCELLENCE Intense Orange dark chocolate deliciously balances the exotic notes of lychee, pear and orange in our Bay Mist White Riesling.”
To enable consumers to explore these flavor pairings, an individually wrapped Lindt EXCELLENCE dark chocolate diamond sample is attached to bottle neckers on select bottles of J. Lohr wines. The bottle-neckers also include pairing information and an instantly redeemable coupon for $1.50 on any one Lindt EXCELLENCE bag or two bars (3.5 oz or greater) at retail chain stores, including Kroger, Publix, Gelson’s and CVS, among others. Additionally, October 28th is National Chocolate Day, and J. Lohr will be conducting a Twitter pairings tasting to engage consumers in their favorite wine and chocolate pairings. J. Lohr is also supporting the campaign in its two wine centers in San Jose and Paso Robles, and through individual sampling and pairing opportunities across the country.
“Both J. Lohr and Lindt share an intense dedication to the pursuit of the best flavors,” said Lindt Master Chocolatier Ann Czaja. “We also share the desire to educate consumers about how quality ingredients, paired with innovative flavors, can elevate the sensory experience. Great chocolate and wine pairings provide a wonderfully harmonious experience. They have a synergy that enhances the flavor notes. For example, when pairing Lindt EXCELLENCE Chili and J. Lohr Estates South Ridge Syrah, they combine to produce a warm burst of cinnamon on the palate. It is exhilarating! We are very excited about this partnership. By joining together, we’ll be able to reach even more consumers and inspire greater enjoyment of their entire chocolate and wine experience.”
Full J. Lohr and Lindt EXCELLENCE wine and chocolate pairing descriptions can be found here.
About J. Lohr Vineyards & Wines
Founded four decades ago by Jerry Lohr and still family-owned and operated today, J. Lohr Vineyards & Wines crafts a full line of internationally recognized wines from its 3,700 acres of sustainably-farmed, estate vineyards in Paso Robles, Monterey County’s Arroyo Seco and Santa Lucia Highlands appellations, and St. Helena in the Napa Valley. Offering an expressive range of styles, J. Lohr produces four tiers of signature wines showcasing its estate grapes – J. Lohr Estates, J. Lohr Vineyard Series, J. Lohr Cuvée Series and J. Lohr Gesture. J. Lohr also produces an array of flavorful wines under its Cypress Vineyards, ARIEL (non-alcoholic) and Painter Bridge labels. For more information, please visit www.jlohr.com.
About Lindt & Sprüngli
Founded in 1845, Lindt & Sprüngli is a global leader in the premium chocolate category, offering high-quality products in more than 120 countries. Lindt & Sprüngli operates eight production facilities in Europe and the United States and employs more than 8,000 worldwide. Lindt USA operates more than 60 retail stores in the U.S., Lindt Chocolate RSVP, the company’s premium direct selling program, and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindt.com.