CHICAGO--(EON: Enhanced Online News)--The Annual Category Management Conference in San Antonio, Texas attracts attendance from consumer packaged goods (CPG) manufacturing and retailing industries around the world.
With a host of vendor interaction available, the event aims to provide a thought provoking experience, offering its members a greater understanding on such topics as shopping behaviors, pricing and promotional strategies.
Leading retailer and vendor category management expert, Galleria, attended the conference to showcase its suite of retail and category optimization solutions, placing focus on the launch of Galleria’s new vendor focused Behavioral Cluster Planning & Strategic Assortment desktop package.
Behavioral Cluster Planner (BCP) utilizes a truly bottom-up approach to provide vendors and retailers with key insight into consumer purchasing habits at a category level in order to automatically and efficiently generate accurate consumer groups. With Google Earth integration and the ability to overlay demographic information, retailers and vendors are able to build a true understanding of store shopper behavior. With optimal clusters created to breed consumer loyalty, this provides retailers and vendors with a laser focus to drive targeted assortment strategies via Galleria’s Strategic Assortment (SA) solution. The solution provides a scientific approach to give users the ability to efficiently generate consumer-centric assortments which remain fully space aware, in-line with category strategy/business objectives and contain the optimal balance, breadth and depth of products to meet demand.
Offering a flexible deployment approach, Galleria is able to ensure that its solutions are available to vendors and retailers on any scale. As such, it has recently released both BCP and SA as a combined desktop solution to offer key value and proven benefits to vendors and retailers of all sizes and across category. The solution can be installed and trained ready to go in just a couple of weeks, without having to embark upon a larger IT project. With proven results seen with Galleria clients, when applied together, BCP and SA have the potential to lift sales by double figures and provide a fast ROI.
About Galleria Retail Technology Solutions
Galleria is the leading provider of retailer and vendor category planning, automation and optimization solutions and consulting services. With its comprehensive product suite, Galleria provides customer-focused solutions for data warehousing and management, workflow management, clustering, automated and optimized assortment and space planning supported by detailed analytics and reporting solutions designed to meet the needs of retailers and vendors. The net result is that users realize significant benefits including: increased sales, enhanced margins, reduced waste/mark-down and accelerated inventory turns. Galleria’s flexible solutions can be hosted by Galleria and/or operated as both desktop and integrated solutions and/or provided as pure consultancy services. Galleria currently works with many of the world’s leading retailers and vendors including Atlantic & Pacific, Giant Eagle, Maxima, M.Video, Morrisons, One Stop, Safeway, Tesco and Unilever.
For more information about Galleria, visit www.galleria-rts.com or dial 1-866-397-0546.