ARLINGTON, Va.--(EON: Enhanced Online News)--The Consumer Electronics Association (CEA)® today embarked on a broad-based initiative to educate consumers and policymakers on the role of innovation in enhancing driver safety. The multi-phased campaign titled “Innovating Safety” kicked off this morning at a Real Clear Politics’ policy forum in Washington, D.C.
“Safety is paramount in a moving vehicle and the consumer electronics industry recognizes that distracted driving is a critical public safety issue”
“Safety is paramount in a moving vehicle and the consumer electronics industry recognizes that distracted driving is a critical public safety issue,” said Gary Shapiro, president and CEO of CEA. “Our Innovating Safety campaign will empower consumers with information on the array of products our members design, build and sell to increase safety and awareness behind the wheel.”
The Innovating Safety campaign focuses on products and applications designed, manufactured and sold by CEA members that encourage safer driving. The campaign features new and existing technological advances including those that can minimize the time a driver’s eyes are off the road, provide advance warning about road conditions and lane changes, improve hands-free functionality, and better integrate mobile devices with in-car electronics. To bring this information to consumers, CEA launched a website spotlighting a variety of products designed to enhance the driving experience and reduce distracted driving. CEA will feature these products during its nationwide Demo Days, to be held the second weekend of November, and will also showcase them at the International CES®, January 7-10, 2014, in Las Vegas.
The Innovating Safety program also seeks to demonstrate to consumers and policymakers that the consumer electronics industry is leading by example on the critical issue of highway safety and actively engaging its members to lend their expertise. In June, CEA established the Driver Device Interface Working Group to explore ways to reduce distraction caused by the use of mobile and handheld electronics in cars. Last month, the association hosted a pledge drive in conjunction with the It Can Wait campaign’s national Drive 4 Pledges day of action against texting while driving. CEA also actively supports commonsense state texting bans.
As part of the Innovating Safety initiative’s outreach to policymakers, CEA sponsored today’s Real Clear Politics forum which brought together stakeholders in government, academia and the private sector to discuss the dangers of distracted driving and the science behind new technologies to improve highway safety. The forum featured a keynote address by Rep. Lee Terry (R-Neb.), the Energy and Commerce Committee’s Chairman of the Commerce, Manufacturing and Trade Subcommittee for the 113th Congress. Chairman Terry’s remarks were followed by a panel discussion including Thomas Malone, president of Audiovox Electronics Corp., a CEA member, and moderated by Real Clear Politics’ Washington, D.C., editor Carl Cannon.
“The variety of products offered by our industry to reduce driver distraction is expanding every day,” Malone said. “The challenge is educating consumers on all of the options available to them. That is where a campaign like Innovating Safety provides an important benefit to consumers.”
Follow the Innovating Safety initiative on Twitter at #CEAInnovatingSafety and online at CE.org/InnovatingSafety.
The Consumer Electronics Association (CEA) is the technology trade association representing the $203 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media.
2013 CEA Industry Forum
October 20-23, 2013, Los Angeles, CA
17th Annual CEO Summit
October 23-25, 2013, Rancho Palo Verdes, CA
CES Unveiled NEW YORK
November 12, 2013, New York, NY
CES Unveiled LAS VEGAS
January 5, 2014, Las Vegas, NV
2014 International CES
January 7-10, 2014, Las Vegas, NV