NEW YORK--(EON: Enhanced Online News)--Mela Artisans, a socially conscious luxury lifestyle brand, announced today the launch of its new online shopping destination, www.melaartisans.com. This first-of-its kind collection, which contemporizes traditional handcrafted techniques and honors the skills of India’s artisans who are at risk of losing their livelihood due to economic pressures, was first brought to market at the New York International Gift Fair (NYIGF) in August 2013. In addition to its new e-commerce site, prestige retailers such as Neiman Marcus and Bergdorf Goodman will also carry the Mela Artisan collection beginning this November.
“In addition, we are also sustaining the beauty of ancient artisan techniques, yet making them relevant to the modern consumer.”
On the new website, consumers will discover Mela Artisans’ inaugural collection, which features intricately designed jewelry in a mix of metals, as well as beautiful bone inlay home accessories such as trays, photo frames, and jewelry boxes. Each unique piece in the collection has been handcrafted in India by over 25 different artisan communities, each rich with history and technique, and could never be replicated otherwise.
“We are thrilled to establish an online shopping destination that provides consumers around the world with direct access to our unique luxury wares,” said Dipali Patwa, Executive Creative Director, Mela Artisans.” “In addition, we are also sustaining the beauty of ancient artisan techniques, yet making them relevant to the modern consumer.”
"As with our luxurious collections, a unique blend of old and new, we were inspired to create an ecommerce platform that is classic, informational and interactive" says Bhavna Sethi, CTO of Mela Artisans. "The seamless experience across online and mobile enables our customers to forge personal connections with our artisan partners and to directly contribute to social uplift in the artisan communities via our integrated micro-lending program."
The Mela Artisans collection ranges in price from $50.00 to $500.00 and will include:
- Jewelry such as intricately detailed brass cuffs made with time-honored techniques of hammered metal or punched out designs, all in a variety of finishes like gold matte, metallic gold, antique gold, and silver.
- Bone inlay and natural horn home accessories including photo frames, trays, and jewelry boxes in three sizes.
- Elaborately hand-carved, white washed wood candle sticks, trays, boxes, and other home décor.
- An array of pillows and throws in interesting patterns, fabrics and colors and fashioned with both contemporary style and current home accessory trends in mind.
For more information on the Mela Artisans collection and the artisan communities, please visit www.melaartisans.com
About Mela Artisans
Mela Artisans is a design driven luxury lifestyle brand that contemporizes traditional handcrafted techniques and celebrates local artisanal skills, along with fostering entrepreneurship and sustainable social uplift in the communities in which it does business. Co-Founded in August 2013 by entrepreneur, Navroze S. Mehta and his daughter Sonali Mehta-Rao and joined by design entrepreneur, Dipali Patwa, the Mela Artisans collection is available at Neiman Marcus, Bergdorf Goodman, Bloomingdales and online at www.melaartisans.com.