PORTLAND, Maine--(EON: Enhanced Online News)--Portland, Maine, marketing firm, CD&M Communications was celebrated as the 2013 “Best of Show Award” winner at the New England Financial Marketing Awards (NEFMA) gala. Representatives from CD&M Communications and client, Kennebunk Savings, accepted the award at the Framingham, Massachusetts, gala on Thursday, September 27. The award in the Brand Marketing category recognized CD&M’s “Ask Us” series of spots that aired for Kennebunk Savings on cable and broadcast television throughout southern Maine last year.
“We were able to really capture the open dialog, community feeling of Kennebunk Savings, which is what draws people to their customer base.”
The NEFMA Awards gala celebrates the best in community bank and credit union marketing in the six-state New England region. The “Best of Show” award was selected from all winning entries in all categories by the show’s judges.
“This campaign was based on encouraging real people to ask their own questions about banking and financial matters. It resonated naturally with viewers, and Kennebunk Savings experienced new growth with the campaign’s inception,” said Duncan Stout, partner at CD&M Communications. “We were able to really capture the open dialog, community feeling of Kennebunk Savings, which is what draws people to their customer base.”
The goal of Kennebunk Savings’ “Ask Us” campaign goal was to highlight the expertise and the unique, local knowledge that the bank's employees offer in a fresh, engaging way. In addition, the bank wanted to increase awareness of its insurance and investment services subsidiaries.
“Kennebunk Savings has long been seen as a trusted source that people turn to for answers to their financial questions,” said Robyn LeBuff, Vice President, Marketing. “We’re really proud to be recognized for the fresh approach of this brand campaign and the impressive 280% increase in customer awareness of our insurance and investment business lines.”
The award-winning TV spots continue to air throughout southern Maine and Seacoast New Hampshire and are also featured on Kennebunk Savings website.
CD&M Communications / www.cdmc.com
CD&M is a Portland-based agency that provides brand development, marketing, advertising, media, and corporate identity services to clients in a wide range of consumer, retail, B2B, financial, and healthcare industries.