SAN FRANCISCO--(EON: Enhanced Online News)--Deem® today announced its collaboration with leading merchants and companies from ecommerce, banking, payments and social media to establish a new interoperability organization to enhance the consumer experience with local commerce and card linked offers. The mission of the new association is to develop and promote interoperability standards that will enhance the consumer experience by creating a more seamless digital and physical purchasing experience. Card linked offers are a quickly emerging advertising media that enable merchants and advertisers to deliver a digital discount, promotion or offer to a consumer via their credit, debit or other payment card without the consumer having to use a paper coupon, voucher or promotion code.
“We are excited to partner with other industry leaders to bring this to life via the CardLinx Association.“”
The CardLinx Association is comprised of merchants, financial institutions, advertisers, publishers, payment processors and payment networks dedicated to expanding and improving the shopping experience for consumers. On behalf of its members, the Association will develop and institute common business practices and industry services in order to minimize and eliminate friction in the sourcing, serving, publishing, redeeming, and cross-syndicating of card linked offers.
“As we began to up-level our platform and provide our merchants with true performance-based marketing, our distribution partners with increased loyalty and engagement and their end users with a frictionless experience through card-linked offers, we realized in order to gain the scale our partners expected, the entire industry could benefit from an association devoted to making all constituents successful,” said Patrick Grady, Founder and CEO of Deem.
“We’re focused on connecting digital advertising to the physical world and doing so in a way that minimizes friction for merchants and consumers so they can engage with each other in valuable ways. We believe that card linked offers will play a key role in delivering on this promise, which is why we are eager and committed to be one of the founding members of the CardLinx Association,” said Erik Jorgensen, General Manager of Local Advertising with Microsoft. “We are excited to partner with other industry leaders to bring this to life via the CardLinx Association.“
CEO, Silvio Tavares and Founding Members of The CardLinx Association will host a presentation to share more around their commitment to standardizing Card Linked offers today at the Money 2020 Conference in Las Vegas from 11:30am-12:30pm at the Aria Hotel Starvine Rooms 10 and 11.
Deem® (formerly Rearden Commerce) is the largest and most diverse syndicated commerce network that enables the syndication of highly relevant transactional commerce experiences across any online or mobile surface within consumer and business markets. For users, this means highly relevant and seamless commerce experiences and for merchants this means true performance-based advertising. Deem provides network participants with potential access to over 200 million consumers, 10 million businesses and a highly-diverse base of 1.2 million national and local merchants. Deem is headquartered in San Francisco, California.