CHICAGO--(EON: Enhanced Online News)--Arroweye Solutions, the industry’s leading card marketing and production partner, announced its new EMV On-Demand™ solution today at Money2020. The company’s proven digital on-demand production technology provides financial institutions a more effective strategy to manufacture, personalize and fulfill Europay/MasterCard/Visa (EMV) chip cards with better cost control and return on investment.
“For card issuers, the migration to EMV chip cards is filled with unknowns”
EMV On-Demand is an open-source, universal EMV platform that provides flexible data integration and supports online/offline card authentication as well as various cardholder verification methods. Arroweye was the first company approved by all four major networks to produce payment cards on-demand, and its innovative technology platform is now approved by Visa and MasterCard for EMV on-demand card production.
“For card issuers, the migration to EMV chip cards is filled with unknowns,” said Render Dahiya, Arroweye Solutions CEO. “From increased production costs to uncertainty about overall return on investment, it’s no surprise issuers are apprehensive about transitioning their programs. EMV On-Demand enables financial institutions to control costs when testing select EMV card programs, without losing program flexibility or speed to market. With our unique platform, issuers can access more choices, which help boost program performance and customer relationships, while evaluating the other considerations of integrating EMV into their portfolio.”
EMV On-Demand is powered by Arroweye’s proven digital on-demand production platform, which requires no inventory management with a card marketing technology that can launch programs from setup to card fulfillment package all within days. For more than a decade, Arroweye has built its reputation on its revolutionary digital on-demand card production and fulfillment technology. Now, Arroweye is taking the uncertainty out of EMV card production by extending the benefits of digital on-demand into an EMV platform.
“A one-size-fits-all model simply doesn’t work in today’s market and the EMV transition is no exception,” added Dahiya. “Issuers don’t have to sacrifice flexibility and program performance because they’re adopting EMV. With EMV On-Demand, financial institutions can incorporate customers’ unique preferences and dynamic rich content into individual card marketing campaigns. Card programs can gain greater brand relevance and usage differentiating from the competition in the international market that comes with EMV.”
Arroweye is a proud sponsor of Money2020, where the company is officially rolling out EMV On-Demand. Dahiya will also participate in a Money2020 expert panel discussion titled Card 2.0, Wednesday, October 9 at 3:30 p.m.; Dahiya will discuss the future of plastic with industry peers.
Arroweye will be showcasing its technology at Booth 609. Located just 10 miles outside of Las Vegas, its production facility is open for tours upon request. Those interested in learning more about Arroweye’s card marketing and production capabilities should not miss out on this great opportunity to experience the Arroweye difference. Transportation is provided. Contact Arroweye at 312-253-9419 or email@example.com to schedule a tour.
Arroweye is a leading, single-source provider of innovative card marketing and production solutions for the payment card industry. The company’s digital on-demand technology creates a more efficient and cost-effective model for card marketers and issuers, giving them a highly customizable solution to increase their program’s speed to market, adoption rates and profitability. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover and continues to partner with some of the largest prepaid, credit/debit card programs in the financial and card services industries. For more information, visit www.arroweye.com.