LEXINGTON, Mass.--(EON: Enhanced Online News)--Postwire, the sales enablement solution for content marketers, today announced that it will be presenting at FutureM, along with executives from Forrester Research and Percussion Software. During the discussion – Why Sales Doesn’t Use Your Content – marketing experts will provide insight and guidance that will help attendees to bridge the often-present disconnect between sales and marketing and bolster the use and effectiveness of marketing content between the disciplines.
- Susan Mlodozeniec, Senior Marketing Manager, Demand Generation at Forrester Research
- Alexis Karlin, Digital Marketing Manager at Percussion Software
- Shawn LaVana, Vice President of Marketing at Postwire
What: Presentation, “Why Sales Doesn’t Use Your Content”
When: Thursday, October 17, from 3:15-4:15 p.m. EDT
Where: FutureM, Hynes Convention Center, 900 Boylston Street, Boston
Why: Where's the most recent brochure?"
Sound familiar? Marketing creates tons of content, but for some reason, their sales teams can never find it, much less use it.
They instead resort to using the same old stuff and pay little mind to what marketing is producing, why they are producing it, and who they are catering to with it. This is a sales and marketing disconnect, and recent surveys have shown that companies with strong sales and marketing alignment achieve higher revenue growth than those with disconnects.
The great news is that content can be a uniting force that aligns marketing and sales. This benefits marketing in that their content is used more often and in more personalized ways, and it benefits sales in that they become a trusted educational resource for buyers.
In this session, attendees will learn tactics that will help marketing better align with sales and encourage sales to use marketing content by:
- Building a content development and organizational plan
- Developing buyer personas
- Keeping sales up to date on available content
- Using content in different mediums
- Setting up a feedback loop
To attend FutureM, visit http://futurem.org/buy-a-pass.aspx, and use discount code POSTDISC to save 10% off the registration fee.
Postwire (www.postwire.com) is the visual hub for business content. It enables content marketers to capture and organize content to enable their sales and account management teams. Salespeople and account managers can then use the content to create a personalized resource page that engages and nurtures clients. Postwire is a private, investorbacked company headquartered in Lexington, Mass.