LOUISVILLE, Ky.--(EON: Enhanced Online News)--J&L Marketing announced today that Vice President of Sales Russell Grant will serve as a featured speaker at the 15th Digital Dealer Conference and Exposition October 15 through 17, 2013 in Las Vegas, NV.
“Big data is a hot topic in the automotive industry”
A 20-year veteran of the automotive industry, Grant will focus on data security and provide best practices for keeping data secure within dealerships, as well as information about how to ensure vendors have the necessary policies and procedures in place to keep a dealer’s data secure.
“Big data is a hot topic in the automotive industry,” said Grant. “Dealers are becoming more aware of the risks to their companies’ data, which contains customers’ private information. Data is their most valuable—and potentially most vulnerable—asset. A breach in security can have devastating effects on both the dealership and its customers. At Digital Dealer 15, I’ll discuss the most common mistakes made by dealerships and provide a step-by-step process you can follow to better protect your data, thereby maintaining the trust of your customers.”
The Digital Dealer Conference and Exposition is a three-day premier event dedicated to the latest Internet and technology solutions for automotive professionals, and past conferences have drawn more than 1,000 dealers and managers from across the country.
Grant has also presented at 20 Groups and DrivingSales Executive Summits, and is a writer for AutoSuccess, NCM Institute, DrivingSales and Digital Dealer. His areas of special expertise include data security, automotive data management, strategic planning, automotive direct marketing, online reputation management, new business development, SEO, dealership sales training and third party leads.
J&L Marketing has received SSAE-16 Certification, a universal standard established by the American Institute of Certified Public Accountants (AICPA) for financial institutions to protect the privacy of consumer information. The AICPA issued the SSAE-16 standards to ensure the security and confidentiality of customer data; to protect against threats to the security and integrity of customer data; and to prevent against unauthorized access to customer data.
Founded in 1991, J&L Marketing is the nation’s highest rated automotive owner marketing agency. The company is SSAE Certified and recognized throughout the industry for its data security and data analytics. Using data driven strategies powered by its proprietary program, J&L works with clients to design and execute their direct marketing efforts. J&L Marketing’s automotive equity data mining and lead generation, sales events, customer pay service clinics, email, direct mail, microsites and virtual BDC provide a complete range of automotive multi-channel direct marketing solutions for both sales and fixed operations. The company is a preferred vendor with GM, Chrysler, BMW, MINI and Mercedes-Benz. More information is available at www.jandlmarketing.com.