CHICAGO--(EON: Enhanced Online News)--Havas Edge took home top honors in several categories at the Electronic Retailing Association Moxie 2013 Awards in Las Vegas. The awards – for excellence in direct-to-consumer commerce – spanned work for brands including LifeLock, Rockwell VersaCut, St. Jude Children’s Research Hospital and Lynda.com.
“At Edge, we are always pushing to build the business and build the brand – in that order”
Havas Edge won Best Short Form, DR Corporate Brand, for LifeLock “Parallel Lives Social”; Best Short Form, Intellectual Property, for Lynda.com; Best Long Form, Variety, for Rockwell VersaCut; and Best Long Form, U.S. Hispanic, for St. Jude Children’s Research Hospital, “De Una Familia a Otra.”
“At Edge, we are always pushing to build the business and build the brand – in that order,” said Steve Netzley, Havas Edge’s CEO. “These awards serve as a tremendous external validation of the success of the work we do building our clients’ businesses every day of the year. ERA’s recognition of the creative appeal of the work brings the talent of our creative team to the forefront.”
The ERA Moxie Awards represent the best in television, radio, online and mobile direct response marketing. “We applaud all the winners and the finalists for their outstanding achievements,” ERA President and CEO Julie Coons said in a statement.
Last year Havas Edge took home two ERA Moxie Awards: Best Short Form, DR Corporate Branding, for LifeLock Parallel Lives, and Best Long Form, U.S. Hispanic, for CarMD. A full list of the agency’s previous awards is available at http://www.havasedge.com/company/awards.aspx.
About Havas Edge
Havas Edge, a member of Havas Worldwide, is an award-winning agency with a proven track record of helping clients succeed. We’re an integrated agency that embraces every media channel, a creative powerhouse that loves data and analytics, and a passionate partner that’s committed to giving clients more for less. Our Edge comes from a media-agnostic, results-oriented approach, supported by our wealth of assets and capabilities. We offer more than 325 integrated marketing experts in five offices, leading direct response TV media planning and buying services, full-service digital and online marketing capabilities, and DRTV creative and production services. More details are at www.havasedge.com.