STOCKHOLM--(EON: Enhanced Online News)--Brands planning effective marketing campaigns to generate the greatest visibility over the Christmas period still have time to survey consumers in order to acquire valuable market insight, advises Cint, a provider of tools for survey sampling.
“Brands should not only be planning the most effective ways to boost sales over the Christmas period in advance, but also undertaking campaign reviews from now right until Christmas Eve in order to improve messaging, positioning and channel visibility.”
With a number of festive food and gift items landing on store shelves this week, many people will be starting to plan and even make Yuletide purchases. To ensure messages resonate with potential customers between now and December, it is vital that brands research the needs of the consumer so as to target audiences appropriately and encourage sales.
Companies can obtain market insight by polling select demographics, which then provides first-hand data for analysis to produce effective campaign strategies or fine-tune messaging, through to the last week of 2013. For example, a toy company might question consumers over what they are planning to buy for children they know, the types of themes they prefer to see in Christmas toy advertising campaigns and whether social media affects their purchasing decisions.
Not only will this help determine the type of content and channels that resonate with audiences so a brand can build a successful campaign based on strategic intelligence, but gaining opinions through market research also increases brand and product awareness. This is crucial, especially during the time when consumers are shopping around for their Christmas gifts, food and drinks.
CEO of Cint, Bo Mattsson, says: “Brands should not only be planning the most effective ways to boost sales over the Christmas period in advance, but also undertaking campaign reviews from now right until Christmas Eve in order to improve messaging, positioning and channel visibility.
“Online market research tools, such as Cint Access, enable brands to deploy surveys based on specific parameters including personal circumstances and interests. Specific ready-made market research panels created by trusted brands, charities and publishers are also available. However if brands choose which potential customers to target, they can discover more about the types of campaigns that will resonate with audiences quickly, very easily and cost effectively.”
Cint offers a range of easy to use market research solutions and provides access to the opinions of over ten million people in the Cint OpinionHUB. For more information on obtaining market insight, please visit www.cint.com.