NEW YORK--(EON: Enhanced Online News)--When the Securities and Exchange Commission implemented a key section of the JOBS Act this summer that lifted a decades-old ban on the mass marketing of private securities offerings, it forever changed the way investment funds interact with investors and raise money. What no one can agree on, however, is what those changes will look like.
“We created the Hedge Fund Marketing Professionals group to start a conversation on the realistic impact of the new marketing rules”
With funds now able to advertise and perform general solicitations, fund managers and marketing managers will need to take advantage of these significant changes to keep pace with competitors and ultimately increase their fundraising capabilities. What shape these changes ultimately take, however is a matter of much disagreement.
Against this backdrop, Withers Bergman LLP, Infinite Public Relations and Hedge Fund Marketing Professionals are co-sponsoring “Marketing Funds in the New Landscape,” a moderated panel to be held October 3rd at The Penn Club, 30 W. 44th Street, in New York, from 6 to 8 p.m.
The seminar will be led by keynote speaker Barry Silbert—founder and CEO of SecondMarket, a private securities firm that just launched the first U.S.-based bitcoin fund— and CNBC journalist Ronald Insana, who will moderate a panel of select speakers representing the alternative investment and legal communities.
“Our goal is to address what for many is a complex and confusing topic,” says Elizabeth Zabludoff, head of U.S. Business Development and Marketing at Withers Bergman. “Our hope is that by bringing together a group of people affected by the marketing provisions of the JOBS Act, we can help marketing professionals and decision-makers better understand the different options now available to them.”
“We created the Hedge Fund Marketing Professionals group to start a conversation on the realistic impact of the new marketing rules,” says Jamie Diaferia, founder of Infinite Public Relations. “I’ve seen the evolution of marketing in the professional services space and I believe many of the lessons learned will apply to marketing investment vehicles.”
Seminar panelists will include:
Lisa Chun, Esq., senior vice president, Paulson & Co.
David Guin, Esq., partner, Withers Bergman LLP
Bryan K. Johnson, managing partner, Johnson & Company
Peter Rosenthal, chief operating officer, Exis Capital Management
Victor Hugo Rodriguez, chief executive officer, LatAm Alternatives, founding director, Hedge Fund Association LatAm Chapter
Andrew Saunders, CAIA, vice president, Lazard Capital Markets
Admission is free but an RSVP is required. Reservations can be made by emailing firstname.lastname@example.org or calling +1 212 848 4288.
About Withers Bergman:
Withers Bergman LLP has been advising successful individuals, families and institutions on their business and personal legal needs both at home and abroad for more than 100 years. The firm has 11 offices spread across Europe, US, the Caribbean and Asia and employs some 700 people worldwide, including 100 partners. The firm represents a significant number of the wealthiest individuals and families in the US, Europe and Asia. In the UK alone it has acted for over a third of the top 100 in the Sunday Times Rich List and 20 percent of the top 100 in the Forbes Rich List.
About Infinite Public Relations:
Infinite PR was founded in 2001 as a professional services and litigation/crisis communication PR firm, and it has worked with many of the world's best known law, financial services, accounting, and consulting firms. In 2013, the company was named the best PR firm in the country by the National Law Journal, and the best PR firm in California by The Recorder. For more information, please visit www.infinitepr.com.
About Hedge Fund Marketing Professionals:
The HFMP was founded on the premise that individuals in marketing, business development and client service within the hedge fund industry require a platform for networking, sharing ideas and promoting the highest levels of professionalism. In addition to supplying timely and relevant information to its members, HFMP provides entry to educational seminars, exclusive social events and a vast network of professionals within the marketing field.