NEW YORK--(EON: Enhanced Online News)--The Guardian Life Insurance Company of America (Guardian) today announced the establishment of “Emma and Clara Day” on October 3 to recognize the contributions of influential women in the history of the Company, and for the financial industry overall. The event, to be celebrated by Guardian agencies nationwide, is intended to raise awareness for the meaningful path available to women who seek careers as Financial Representatives.
“Financial Categories Where Untapped Sales to Women Are Worth Trillions”
The role of women in finance is at a pivotal junction, with an increased demand for women in client-facing roles. Recent Pew research revealed that four out of ten households with children have a woman as the primary breadwinner,1 while Harvard Business Review found that 70 percent of women prefer a female financial advisor.2 Underscoring the increasing contributions of women at Guardian, the Company’s President and CEO, Deanna Mulligan, is the first female to hold the post in its 153-year history. Also, this year Guardian recognized Michele Lee Fine as the first woman Financial Representative to achieve top producer status. Connecting today’s leaders to the original trailblazers, Emma and Clara Day commemorates Emma Beckmann of St. Louis, MO and Clara Knight of Fargo, ND, the first two females to be recognized as members of the Guardian Leaders Club nearly 100 years ago. The Leaders Club now recognizes the Company’s top 600 financial representatives.
Guardian agencies around the country will be engaging in a range of initiatives on October 3 dedicated to raising awareness for the contributions of women and to help spread the word about the rewarding career of a financial representative. A sampling of these activities include:
- Alliance Advisory Group of Buffalo, NY is holding a day of service throughout its upstate NY markets in honor of the contributions of women in Financial Services.
- Bulfinch Group of Boston, MA will be hosting Deanna Mulligan, CEO of Guardian, Betsy Myers, advocate for women in business, and Joe Keefe, CEO of Pax Funds as part of a panel discussion about gender equity in financial services.
- Strategies for Wealth (RHB) in New York, NY is hosting a panel discussion of CPAs and attorneys for an audience of women business owners in the community.
- Many firms are hosting events for women business owners in their communities. Expert panels including CPAs, lawyers and tax specialists will bring together beneficial resources for their businesses.
“As women have evolved into financial decision makers and breadwinners, it is no surprise that they are increasingly preferred as financial advisors,” said Emily Viner, Vice President, Agency Management and Leadership Development. “As a result, there are growing opportunities for women to make a meaningful impact on others’ lives while building a career for themselves that empowers them to realize their full potential through rewarding work. Guardian is proud to celebrate a near century of successful women, and looks forward to continuing to foster the careers of those seeking to make a difference in people’s lives.”
During her time at Guardian in the early 1900s, Clara Knight remarked the following regarding her legacy: “I believe that the salesman or saleswoman who, in all sincerity, approaches his work in the spirit of real service, who submerges himself in the proposition for the good of the other fellow, and is enthusiastic, is absolutely irresistible.”
A mutual insurer founded in 1860, The Guardian Life Insurance Company of America and its subsidiaries are committed to protecting individuals, business owners and their employees with life insurance, disability income insurance, dental insurance products, and offer funding vehicles for 401(k) plans, annuities and other financial products. Guardian operates one of the largest dental networks in the United States, and protects more than six million employees and their families at 115,000 companies. The company has approximately 5,000 employees in the United States and a network of over 3,000 financial representatives in more than 80 agencies nationwide.
For more information about Guardian, please visit: www.GuardianLife.com
1 Kim Parker, Paul Taylor and Wendy Wang, “Breadwinner Moms,” Pew Research Center Social & Demographic Trends project, May 29, 2013.
2 “Financial Categories Where Untapped Sales to Women Are Worth Trillions,” Harvard Business Review, March 2013.