SALT LAKE CITY--(EON: Enhanced Online News)--Mindshare Technologies, a leader in Voice of the Customer (VoC) technologies, today announced the appointment of Kristi Knight, former vice president of marketing at Vivint, to chief marketing officer (CMO). In this newly created position, Knight will leverage her extensive corporate marketing background to lead Mindshare’s marketing team and guide strategic direction for the company’s expanding global brand.
“Kristi’s high-growth and M&A experience is an invaluable addition to the Mindshare executive team”
Knight will seek to accelerate the company’s growth and bolster its position as a leader in the customer feedback industry following Mindshare’s recent acquisition of Empathica. As CMO, she will oversee all global marketing initiatives including corporate marketing, product marketing, customer marketing, lead generation, public relations and analyst relations.
With more than 20 years of experience building strategic marketing and communication programs, Knight has had a successful career that includes building and positioning two companies for billion-dollar acquisitions – Vivint’s sale to Blackstone in 2012 for just over $2 billion and Omniture’s sale to Adobe Systems in 2009 for $1.8 billion.
“Kristi’s high-growth and M&A experience is an invaluable addition to the Mindshare executive team,” said Lonnie Mayne, president of Mindshare. “Her marketing expertise is evident in her ability to build strong, differentiated brands and correctly position companies in the marketplace. We expect Kristi’s efforts to play an integral role in bringing our VoC solutions for driving improved customer satisfaction to more brands worldwide.”
At Vivint, Knight’s marketing efforts were instrumental in facilitating future growth opportunities. In addition to leading a company-wide rebrand transitioning a home security company known as APX Alarm into a leader in the home automation industry, she also created an integrated marketing department encompassing digital marketing, government and community relations, public and analyst relations, videography, design, writing and social media.
Before Vivint, Kristi was senior director of corporate communications for Omniture, where she helped establish the company as the global leader in web analytics. Over the course of several years, she guided Omniture’s communications through numerous ventures, including its rebrand, its IPO in 2006, the acquisition of five other companies, and its sale to Adobe in 2009.
“This is an extremely exciting time to join Mindshare,” said Knight. “Throughout my career I have been drawn to companies combining growth opportunities and strong business execution, and Mindshare fits that bill. Like previous industries that I have worked in, the customer feedback industry is still maturing and ripe for disruption, and I look forward to elevating Mindshare’s status as the market leader.”
About Mindshare Technologies
Mindshare Technologies is the largest provider of VoC solutions for the food services and retail industries. Using a proprietary customer survey platform, Mindshare collects feedback in real time to help companies retain customers and increase profits. As a full-service partner, Mindshare provides tactical instruction, strategic guidance and customer experience consulting to global brands and multi-unit operators. For more information, visit www.mshare.net.