CHICAGO--(EON: Enhanced Online News)--Transactions conducted on tablets and smartphones now account for 12% of all eCommerce sales on average, though some eCommerce sites are generating more than 40% of sales from mobile. Businesses have the opportunity to reach more than 240 million mobile users in the United States through mobile storefronts and applications (GigaOm August 2013) – but with new “mCommerce” terrain comes new questions:
- How have consumer demographics, device types and buying preferences evolved?
- Which consumer segments showroom and when? How can such behavior be converted to sales?
- How can online brands best connect with today’s new digital shoppers?
- What is the formula that makes some eCommerce companies much more successful on mobile than others?
To help answer these and other eCommerce and digital marketing questions, SeeWhy, Inc., the market leader in online shopping cart recovery, today announced The Conversion Academy Digital Commerce Report Series. The Series analyzes survey data about online shopping behaviors, derived from more than 60,000 consumers nationwide. Each report offers research findings, colorful charts and key takeaways that help guide online retailers with mobile marketing strategies to combat online shopping cart abandonment and boost online conversion rates. (SeeWhy made the announcement from Booth #228 at the Shop.org Annual Summit 2013 in Chicago.)
- Mars & Venus: Men and women shop very differently online, from varying locations, and at different times of the day using different device types.
- Men are more confident on mobile: 22.2% of men made purchases on their smartphone, compared to 18.2% of female respondents. When using tablets, 20.4% of men made a purchase, versus only 16.9% of women.
- Showrooming in cities: Consumers in urban areas check prices and read reviews in stores more than consumers in the suburbs, indicating showrooming occurs more in cities.
- North vs. South: 71.7% of survey respondents from the South responded “yes,” when asked if they had ever made purchases online, compared to 51.2% of respondents from the Northeast.
- The Gray Dollar: More than 6 in 10 respondents age 65+ have made an online purchase in 2013. Rates for purchases on a mobile device actually increased as age brackets rose.
Additional reports in the Series, to be released in October and early November, include:
- Today’s Digital Shopper: Profiles and Preferences
- Abandonment Trends: mCommerce vs. eCommerce
- How Mobile Shoppers Buy Using Smartphone vs. Tablets
- Mobile Patterns in the Rise of Showrooming
To create The Conversion Academy Digital Commerce Report Series, the Academy surveyed 60,512 United States consumers using a series of online surveys. The surveys, conducted between February and July 2013 with analysis in August and September, asked residents in cities, suburbs and varying regions across the country about their digital shopping behaviors and purchasing patterns on different devices.
Members of the press seeking a copy of the report with the full methodology should contact Liza Colburn at +1-782-562-0111.
The Conversion Academy
Chaired by SeeWhy Chief Strategy Officer and eCommerce industry expert Charles Nicholls, The Conversion Academy is dedicated to furthering the understanding of online buyer behavior through primary research and analysis. Educators, speakers and eCommerce industry experts use the Academy to share knowledge of conversion techniques through educational programs and materials.
SeeWhy is the leader in real time eCommerce shopping cart recovery. More than 4,000 of today’s leading brands and retailers choose SeeWhy’s products to rapidly improve conversion rates by automatically triggering the right marketing message on the right channel at the right time to drive conversions. The company’s eCommerce conversion platform, SeeWhy CORE™, pre-integrates with more than 40 of today’s top email service providers, eCommerce platforms, web analytics services, and social networks to create a single automated system for optimizing each website visitor’s path to purchase. SeeWhy’s products deliver the highest ROI in eCommerce, recovering more than half a billion dollars annually in lost sales for leading companies like The Land of Nod, adidas, Bare Escentuals, Columbia Sportswear, Guthy-Renker, Lucky Brand, and L’Oreal.
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