NEW YORK--(EON: Enhanced Online News)--GlassesOff Inc. (OTC:GLSO), today announced it has retained M&C SAATCHI PR to lead a global public relations campaign as part of its anticipated product launch in Q4 2013. The GlassesOff™ innovative product has been designed to eliminate the dependency on reading glasses of people over the age of 40 who experience natural age-related changes in their near vision sharpness.
“M&C SAATCHI PR’s expertise, global coverage and result driven mindset, make them a valuable partner to work with to make GlassesOff a recognized and trusted company.”
“We are delighted to be working with M&C SAATCHI PR given their proven track record with some of the world’s leading technology and consumer brands, such as Twitter and Coca-Cola. We believe that by working together we will be able to establish and maintain effective media coverage for GlassesOff that will play a pivotal role in raising public awareness for our company and product,” said Nimrod Madar, CEO, GlassesOff Inc. “M&C SAATCHI PR’s expertise, global coverage and result driven mindset, make them a valuable partner to work with to make GlassesOff a recognized and trusted company.”
“We are thrilled to design and execute a global public relations campaign for GlassesOff,” said Sandra Carreon-John, SVP, M&C SAATCHI PR. “I was particularly keen on working with GlassesOff as I personally wear reading glasses, and experience the discomfort and frustration on a daily basis. The company executives are people of science, who have developed a great product based on decades of research in neuroplasticity that has been thoroughly tested and endorsed by world leading scientists. The team and I are looking forward to GlassesOff’s imminent launch. It is not every day that we get an opportunity to work with a technology that has the potential to directly impact the quality of life of hundreds of millions people around the world.”
GlassesOff Inc. is a company developing and commercializing next generation vision sharpness applications. GlassesOff™ has developed a proprietary, patent-protected technology platform to improve near vision sharpness, by improving the image processing function in the visual cortex of the brain, without changing the optical characteristics of the eye. The GlassesOff™ product has been designed to eliminate the dependency on reading glasses of people over the age of 40 who experience natural age-related changes in their near vision sharpness. The GlassesOff™ product is expected to be sold initially as an iPhone/iPad app, and was named one of the top Emerging Breakthroughs in Science and Technology for 2013 by Reader’s Digest Magazine. For more information, visit www.glassesoff.com.
About M&C SAATCHI PR
M&C SAATCHI PR is headquartered in New York and London, and is part of the M&C Saatchi Group. The M&C Saatchi Global Network has 26 offices around the world. With a number of well-known clients in its roster, M&C SAATCHI PR continues to solidify its place in the technology sector. Among the firm’s global consumer tech accounts are Twitter and Spotify. The firm also boasts a large roster of consumer and sports brands as clients, including Coca-Cola, Reebok and the United States Olympic Committee. For more information, visit www.mcsaatchipr.com.
Safe Harbor Statement: This press release contains forward-looking statements, which may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipates,” “believes,” “should,” “would,” “intends,” “estimates,” “suggests,” “has the potential to” and other words and phrases of similar meaning, including statements regarding the results of effectiveness of GLASSESOFF’s applications. Investors are cautioned that forward-looking statements involve risks and uncertainties that may affect GLASSESOFF’s business and prospects, including the risks that GLASSESOFF may not succeed in generating any revenues or developing any commercial products, that the products may not achieve the expected results or effectiveness, and other risks and uncertainties that may cause results to differ materially from those set forth in the forward-looking statements. In addition to the risk factors described above, investors should consider the economic, competitive, governmental, technological and other factors discussed in GLASSESOFF’s filings with the Securities and Exchange Commission. The forward-looking statements contained in this press release speak only as of the date the statements were made, and we do not undertake any obligation to update forward-looking statements, except as required under applicable law.